Category Archives for "Mash Business"

Update One Spot Left for the Mash Mentorship

One Spot Left for the Mash Mentorship

We are two weeks away from the Mash Mentorship taking place October 18th-21st. We are keeping this group small because I want personal attention especially in this first one. The fitness industry is a crazy world. It’s a hard one to navigate, but nothing is more rewarding than a career based on helping other people. That’s the deal in the fitness industry no matter what direction you take.

Chris Moore and I had the idea of a mentorship a few months before his death. It was meant to be an experience like none other. We had both been a part of masterminds, and those are cool. I am actually getting involved in one of those next year. However with a mentorship I want personal attention with smaller groups. I am looking for under five people per group.

Obviously with small groups, I am not going to make a lot of money. That’s ok. This was never meant to be a moneymaker. This is a way to give back. I want to teach the attendees all they need to know to be successful in this industry whether it’s coaching amazing athletes, building a thriving business, or balancing it all with a loving family. The goal is to teach the attendees exactly what they want to know.

The entire four days is going to be centered on the individuals not on some predetermined itinerary by me. I have made so many mistakes in my career. I like to say, “if I could do it all over again” way too much. I want to help you avoid these mistakes while capitalizing on my successes.

Coach Don McCauley has also talked about doing a mentorship/apprenticeship for coaches, and I loved the idea. There is just so much to learn as a coach in this industry. The biggest one is that if you can’t run a profitable business, you aren’t going to be coaching very long. The two go hand in hand.

My heart burns for these coaches. Why? The answer is because coaches are people that want to spend a life helping others achieve a goal. It’s a selfless job, and that make me want to help those people. I know so many people that have left lucrative careers to coach weightlifting, CrossFit, powerlifting, and general fitness because they care more about other people than they care for themselves. They just want to help people.

Who’s going to help them in the meantime? Who’s going to teach them how to raise money, grow their gym, create business systems, produce a powerful social media campaign, and balance it all? Who’s going to teach them how to properly coach other people? That’s my passion y’all. I want to coach the people that coach. Is it crazy? Maybe but I know how much they need help. If I hadn’t had people like Mike Bledsoe, Coach Joe Kenn, and Zach Even-Esh help me; I would never have made it in this industry. It’s that simple.

If you’re a coach or trainer that has questions about succeeding in this industry, I want to answer 100% of your questions. I want to get to know you, and help you in the future as well. This is about starting a relationship. This is about me helping you succeed. I want everyone that attends to leave the mentorship with new ideas and a plan to succeed. I want all the attendees leaving as new friends of mine that I am committing to help in the future.

As you can tell this is something that I am passionate about, and it’s something that I am going to continue to pursue ongoing. I am committed to helping coaches succeed. If you want to start a successful career in coaching, check out the Mash Mentorship:

For details: ⇒ Mash Mentorship October 18th thru the 21st

I’ve had the honor to succeed in this industry from multiple directions. I am going to give you some of them to give an idea of some of the things that you can learn. Here are a few:

• Coach of Team Mash Mafia Weightlifting producing 14 International Athletes for Team USA in the last two years alone
• Mash Elite Performance Online Team and Website
• Published 12 E-Books
• The Barbell Life Podcast
• Owned two highly profitable gyms and opening another
• World Champion Powerlifter setting the all-time total of 2414lb in 2005, and a Nationally Ranked Weightlifter training at the OTC
• Published writer on many to sites including: EliteFTS, Juggernaut Training Systems, and Catalyst Athletics.
• Podcast guest on many top shows like Barbell Shrugged and the Brute Strength Podcast.
• Coach of Team Mash Elite Strength and Conditioning producing hundreds of Division I and Professional Athletes including: Tommy Bohanon, starting fullback for the Jacksonville Jaguars and Cade Carney, starting running back for the Wake Forest Demon Deacons

I hope to teach you guys about topics like:

• Growing a successful Team
• Growing a successful Gym/Business
• Networking
• Content Creation
• Marketing, Advertising, and Social Media
• Balancing it all with life and family

Like I said you can find out more here:

Mash Mentorship Oct 18th thru the 21st

Come hang out with me on the Farm, in the Gym, and on our various trips that I have planned. We will finish each day around the fire simply talking with me answering all of your questions. I hope to see you there!

Two Ways to Grow with Mash Elite

Two Ways to Grow with Mash Elite

One of my defined purposes with Mash Elite Performance is passing on my knowledge to all of you. I want to help all of you become successful in the areas that you choose, while avoiding the majority of mistakes that I made along the way. I think that all of us should have this desire in some form or fashion. It’s a way of leaving the world better than you found it, or at least having that intent.

I remember being in my twenties and thirties trying to make a name for myself in the strength and fitness world. I wanted nothing more than to start a business focused on my passions. Man did I ever beat my head against the wall trying to deal with the struggle. Back then it was way tougher to start a business in the fitness industry. I was coming up before the CrossFit boom and before social media. The avenues that we have today simply didn’t exist. You had to work harder and be way smarter in that era.

Fast-forward to now and almost anyone can scrape together $20,000 and start a CrossFit Box or Barbell Club. The problem now isn’t getting in the door. The problem is staying in business. Boxes are going out of business daily. Owners are burning out, and they are starting to hate the one thing that they used to love. It’s a sad state because these were people dead set on helping others, but the rat race has chewed them up and is trying to spit them out.

I want to help people like this. I want to help people that desire to get into the fitness business to help them avoid a lot of pitfalls. At Mash Elite Performance we’ve come up with two different solutions.

Mash Affiliate Program– this program started with Undisputed Strength and Conditioning in Eagan, MN. The owner Vinh Huynh has helped me build our incredible National Weightlifting Team coaching three of our International Team Members this year. He also has an amazing head for business specializing in social media, marketing, web design, and growth strategies. Vinh will head this program up. I will still be involved, but he will help develop the curriculum and make sure that I am where I’m supposed to be.

We’ve needed someone like Vinh to perfect the program, and that’s why we closed the registration for a while. I am confident that we are going to crush it now.

Here is what we will be offering with the new program:

1. Unlimited Access to Programming Library
• Powerlifting
• Weightlifting
• SuperTotal
• CrossFit
• Strength and Conditioning

2. Monthly Conference Calls and a Library of Archives
• Marketing
• Social Media
• Facebook Ads
• Forming Culture
• Recruiting Athletes/Members
• At Risk Program
• Growing your business
• Programming
• Q&A

3. Branding
• Link on Website
• Access to Logo for Apparel

4. Published Articles on Website
• Accepted articles
• Relevant
• With Plugs

5. Affiliate Certification

6. Yearly Masterminds/Gatherings

7. Facebook Group with scheduled activities

We are working on some really cool things, but I want to wait to see us get these things rolling before I announce. I think that our current affiliates are going to love the changes that we are about to make. Now that we have Vinh to structure the program, we are going to have more value than any other type of affiliation.

To find out more, click on the link below:

Mash Affiliate Program

Mash Mentorship Program

I am excited about this program because of the personal relationships that will be formed. We will spend four days together training, coaching, talking business, taking trips, talking family, and end each day around a fire simply talking. We tested this out at the Mash Strength Spectacular, and people stayed until midnight asking questions and discussing answers. It was a beautiful time together.

Here’s what to expect:

• Training together
• Coaching the Mash Team together (technique, correcting mistakes, programming, and more)
• Business talks (growth, getting started, cash flow, marketing, social media, and more)
• Trips- I want to let the mentorship group see exactly where I come from. I want them to understand. I think that a trip into the mountains will open up room for much deeper conversations.
• Ending each day with Q&A around a fire.

Basically I want to make sure that the mentorship group learns exactly what they want to learn. We will send each person that signs up a survey to see what they are hoping to learn, and then we will form the mentorship around those answers.

We are going to keep this group small. I am thinking about 3-4 for the first one. I just want to make sure that it is an intimate experience, and I want the attendees to leave the mentorship filled with ideas and knowledge.

To find out more, click on the link below:

Mash Mentorship Group

By the way both of these programs profits will 100% go towards funding our non-profit Weightlifting Team and help to build the at-risk program. For more on that, check out today’s earlier article: “Starting a non-profit”

Growing a Weightlifting or Powerlifting Club

Check out one of the Online Teams:

• Mash Mafia Bronze
• Mash Mafia Silver
• Mash Mafia Gold
• Eat What You Want
• Eat and Lift What You Want

Check them out here: ⇒ Mash Mafia Online Teams

Growing a Weightlifting or Powerlifting Club

Junior Lifters

How do I start and/or grow a weightlifting or powerlifting club? I get this question a lot. My answer is that it isn’t easy, but if you love the sport, it is totally possible. In 2011, I started dabbling in Olympic weightlifting again. Up until that point, I was focused on athletic performance for athletes trying to improve their skills for football, basketball, wrestling, etc.

Rebecca Gerdon was the first athlete to ask me to train her for weightlifting specifically. I jumped at the chance to train someone for a sport that I love with all my heart. At that point, I had been away from the sport for about eleven years, so I was pretty excited.

Rebecca and I

I was already teaching my athletes the clean and overhead squat, but this prompted me to take things up a notch. I started teaching a few of my younger athletes the snatch and clean & jerk. It was amazing how some of them took right to the sport. By 2012 I was taking a couple of athletes to the Youth Nationals and three to the University Nationals.

In 2013 I took a pretty big team of seven to the Youth Nationals and two to the American Open. In 2015 I took about thirty to the American Open, and my team placed 2nd in the entire Nation. The progress has been remarkable. Now weightlifting is my full-time job, and I love it.


Here are a few more of my team’s accomplishments over the last couple of years:

• Four Junior World Team Members
• Three Junior National Gold Medalists
• One Pan American Bronze Medalist and One Silver Medalist
• Countless Junior and Youth Medalists
• Canadian Senior World Team Member
• 3 Silver and 3 Bronze Medalists at Senior Nationals
• 2 Senior National Gold Medalists
• 2 Athletes Projected on the 2017 World Team so far

It has been a whirlwind over the last few years. I have enjoyed every second of it. My team is part of my family. I am constantly thinking of ways to provide them more. For weightlifting in America to progress, coaches in America need to think a little differently. Here are some things that I am currently working on to provide my team:

• A University Program at Winston-Salem State University
• Weekly therapy with Chiropractic and Physical Therapy
• Profit sharing on some new ventures that I am working on
• Different avenues of income like seminars or coaching
• Stipends
• Housing

I am already providing stipends for three of my onsite athletes. This might seem like a far cry away for most of you, but it is something that you need to start thinking about now. I always try to begin with the end in mind, which is something I learned from Stephen Covey. I was dreaming of a team that I have now, when I only had 2-3 athletes.

Now I realize that most of you are just starting out, so I am going to address ways of growing a brand new club. I will say that weightlifting clubs are great for CrossFits or Strength and Conditioning Gyms. Both of these types of facilities have a built in population that are perfect candidates to try out Olympic weightlifting. However, just starting a stand-alone barbell club is fine too.

Either way there is going to be some work that needs to be done. Here are some of those steps:

1. Define the population that you are going to target like youth, juniors, seniors, or master level athletes, or a combination of more than one of them. Once you know the population, you now know where to market.

2. Create awareness- Olympic weightlifting is a beautiful sport, but most of the world doesn’t realize it. Most people haven’t heard of the sport, or they confuse it with Powerlifting. Your job is to educate your area. I recommend a series of FREE seminars in your area. Then I recommend that you invite everyone that you know, their friends, and their children to attend the seminar.

The key is to explain the benefits of the sport like power production, flexibility, speed, and balance. That will encourage them to try it out to improve their other sports if nothing else. Parents love the fact that weightlifting has such a low injury rate.


Several of my weightlifters compete in another sport. Some of them used to compete in other sports, but quickly fell in love with weightlifting. If you are a great athlete that happens to be undersized, weightlifting is the perfect sport.

3. Social Media- You should at least have a Facebook, Instagram, and Twitter. Facebook and Twitter are awesome because for a few dollars you can target the exact population that you defined earlier. You can grow your followers based on that population, and you can boost posts based on that population. You should also form a Facebook Event for all your Free Seminars, and then invite the people that have liked your page.

The content of your social media pages should be educational and/or entertaining. When people see the beauty of a snatch and see people having fun doing it, they are more likely to try it out. I personally like to make at least three posts per day. Here are some quality times to post:

8:30p is prime time (save your best post for this time)

4. Other places to market- Most of us have all the clients that we could ever want right under our noses, but we simply do not open our eyes. Take a piece of paper and write down all the people that you know like friends, family, church family, co-workers, classmates, etc. Then you have to remember that all of those people have friends and family. If you show them that you sincerely have a love for weightlifting and for other people, they are going to at least check it out.

5. Results- This is the best way to grow a club. If your athletes are killing it, other people are going to want to visit your club. This is the number one way that I have grown my club. Plus if your athletes are doing well and having fun, they are going to invite their friends. A referral is always the best source of new business.

Growing a new club isn’t easy, but nothing worth having is easy. If you want it bad enough, I have given you a few of the first steps to take. I recommend that you use your own creativity to come up with ways to grow your club.

I had a powerlifting team long before I had a weightlifting team. For some reason, the powerlifting team had dwindled, but now I am focused on having both. I will grow my powerlifting team the same way that I have grown my weightlifting team. I will create awareness, provide the perfect equipment and facilities, and do my best to offer my athletes as much as possible.

We are in an era where one can actually make a living coaching weightlifting and powerlifting thanks to CrossFit. It is up to us to keep that momentum. Personally I want rest until I can provide something substantial for my weightlifters and powerlifters. I hope that all of you reading this will join me in taking strength sports to an all-new level.

Please share this if you believe others might benefit from the content. Ask any questions in the comment section and I will answer promptly. This topic is something that I am passionate about, so I will do my best to help any of you.

Check out one of our six E-Books:

• “Squat Every Day”
• “Eat What You Want”
• “Squat Every Day 2”
• “No Weaknesses”
• “Mash Program Sampler”
• “The Mash Blueprint for Program Design”

Check them out here: ⇒ Mash Elite E-Books


Who Wants to be a Mash Mafia Intern?

Who Wants to be a Mash Mafia Intern?

We need one or two interns at the Mash Compound. We are looking for people that love to video, edit, and that love social media. We need a tech nerd that loves the barbell. You will still get to train with the team with Don McCauley and I as your coach. I only need someone to film twice per week. The rest of the time, you are training with the team, hanging out with me, and learning about coaching, social media, and online entrepreneurship.

Here’s what we need:

• A tech nerd that loves the barbell
• Someone who is interested in videoing workouts
• Someone that wants to learn about the weightlifting industry
• Someone that wants to learn the Online Industry

Here’s what you get:

• Social Media education
• Online Entrepreneurship education
• Networking with all the Mash Coaches, Athletes, and friends.
• Understanding the importance and development of website content
• Daily business of a Barbell Club
• Advertising and Marketing 101
• Great environment to train
• Get coached by the best weightlifting coaches in the industry
• Work around some of the best weightlifters and powerlifters in the country

We have enjoyed all the interns that we have had in the past. 70% of them ended the program with a job offer. I am not promising anything, but our company is growing. We need creative people that love the industry, and that want to change it for the better.

Our team is a lot of fun. We are all very positive and goal oriented. If you are not positive and goal oriented, then we are probably not a good fit. Keep that in mind when deciding to apply. We want game changers, and I hope that is you.

If you are interested in the internship, email:

I can’t wait to meet, hang out, and work with all of you.


Coach Mash

Don’t Put Your Eggs in One Basket! Multiple Revenue Sources!

To learn more about becoming a Mash Mafia Barbell Club Affiliate, click on the link:

==>Mash Barbell Affiliate Program

Check out the “Mash Squat Every Day” E-Book with 4 twelve week programs for weightlifting, powerlifting, super total, and bodybuilding. Find out more below:

>>>Mash Squat Every Day<<<

Don’t Put Your Eggs in One Basket


Giving free advice to all of you that own or want to own a gym is one of the most rewarding things that I have the privilege of doing. Today I am going to give you the number one piece of advice that has helped me flourish over the years:

Always have multiple streams of revenue! Or as I like to say, don’t put your eggs in one basket.

Like the rest of you, I have made several mistakes over the years, but always sticking to having multiple sources of revenue has allowed me to always profit in this difficult industry. Too often people get so focused on the one aspect within the gym that excites them that they ignore the other opportunities that could help them succeed. No matter the size of your facility there are several revenue options that one can take advantage of.

I am in the business of helping people. I am not prejudice as to the type of person that I am helping. I have worked opposite ends of the spectrum. I have helped NFL Football Players crush it on Sunday. I have also helped 70+ year-old men and women learn to move better. Believe it or not, both instances are just as rewarding as long as people are achieving their goals.

Let’s look at a few different ways to earn extra income within your facility:

1. Boot camps- not everyone wants to learn to snatch! I know that seems crazy, but it is true. This is a truth that I have had to embrace. Some people simply want to move better, feel better, and look better. You don’t have to have a barbell to do any of these. Personally I love the barbell, but they intimidate a lot of people. A boot camp can introduce people to working out. Then when they feel comfortable, introduce them to other aspects of fitness.

2. Athletic Performance- Training athletes can be a great revenue source. I am living proof. When you are training adults, you have already gained the confidence in a lot of parents. That is the number one barrier to overcome. Trust me, there are a lot of athletes out there that need a good coach to help them get bigger, stronger, and faster. Start by holding a FREE seminar, and invite your current member’s children, and have them invite their friends to bring their children as well. If you only have 50-100 people in your box/gym, you already have enough potential members.

3. Personal Training- This is a source of revenue that has helped my gym be successful for many years. Not everyone is ready for a group! Heck some people simply don’t want to be a part of a group. They realize that if they pay extra, they can get personal attention. It’s a great way to fill the hours that your gym is not busy.

4. Proshop- a well run proshop can produce thousands of dollars per month. Notice that I said a “well run” proshop! If you just stick some t-shirts and some drinks in the corner that doesn’t guarantee that anyone is going to buy your stuff. The key is that your proshop is pleasing to the eye, organized, and filled with items that people like. I recommend creative t-shirts, supplements (from Competitive Edge Performance), FITAID, recovery tools, tape, and anything else that your members might like. Ask them what they like! They will tell you. Make sure that someone is in charge of the proshop. I recommend having someone that looks at the proshop as their own business, so they will pay attention to sales, inventory, layout, etc.

5. Weight loss- this alone could be a huge revenue source. Get creative! You don’t have to get these people in a class. You could simply council them on nutrition, being active, and overall lifestyle. If nutrition is something that you are into, then I recommend this source over all others. People in America need help! America is overweight as a whole, and most Americans don’t have a clue how to get the weight off. If you care about people, this is a way to help the most people. Advertise classes in weight loss, and the people will flock.

6. Barbell Club- Barbell Clubs are a cool niche popping up in gyms/boxes all over America. Some people just want to Snatch, Clean & Jerk, Squat, Bench Press, and Deadlift. Personally I am predicting that this phenomenon with a little assistance work and cardio will be the future that fitness is heading.

You have to know your area for any of these elements to work. What are the demographics of your area? What are the demographics of your gym? Surveys are a great way to find out the items that your own members would like to see added.

The real key is “don’t get so swamped within your business that you can’t work on your business”! That is the way to drown! I hope some of these elements will spark an idea that can help your business thrive.

You guys are the soldiers in the trenches. If I want America to get healthier, I realize that I have to help all of you. This is one of my biggest passions for the coming years. If you have any questions, feel free to message me below in the comments section.

If you are interested in having your own Mash Mafia Barbell Affiliate, click on the link below:

==>Mash Barbell Affiliate Program

Growing Your Barbell Club

Check out the “Mash Squat Every Day” E-Book with 4 twelve week programs for weightlifting, powerlifting, super total, and bodybuilding. Find out more below:

>>>Mash Squat Every Day<<<

Join Team Mash Mafia for weightlifting, powerlifting, athletic performance, bodybuilding, running, or a hybrid approach. This team is already taking over weightlifting, and I plan on taking over all of the other disciplines one at a time. Check it out below:

>>>Team Mash Mafia<<<

The 3-Day Mash Camp is happening at the Compound July 8-10. Max Out Friday and Dinner with the team on the 8th, seminar on the 9th, and meet seminar followed by a sanctioned meet on the 10th. To find out more, check out the link below:

3-Day Mash Camp July 8-10

Growing Your Barbell Club

Barbell Clubs are becoming more and more popular throughout the world. A lot of times this is simply an addition to an already existing CrossFit. However, lately there are a lot of barbell clubs popping up that are just stand alones. It’s exciting to witness this growth.

What is a barbell club? A barbell club is a club designed around the barbell and all of its movements. Most of them are centered around weightlifting and/or powerlifting. Weightlifting of course focuses on snatch and clean & jerk. While powerlifting has the back squat, bench press, and deadlift.

At the Mash Compound we have both, and they are able to co-exist quite nicely. For my personality it is perfect. I get bored quickly, so having both sports keeps things interesting. It’s funny to watch the two sides interact. The powerlifters are constantly pushing my weightlifters in the back squat, while my weightlifters are blowing the minds of the powerlifters with their athletic movement.

1. Culture


This brings me to my first point. You need to define your culture right away. The culture is going to be created by the coach/owner, and not everyone is going to fit that culture. At the Mash Compound, we are filled with National and International level weightlifters and powerlifters. We also have a few that are close to becoming Nationally and Internationally ranked. Believe it or not, we have a few that just like to workout.

The common theme is that they all take their training very seriously. They are there to get coached by the best coaches in the business. However, another part of our culture is that we like to have fun. We play music. We laugh. We joke around. However, we put the work in.

We are also very close. These athletes have moved from all over the country to train with the coaches at Mash. I’ll be honest. It takes me about a month to warm up to these athletes. That’s not because I am a jerk. It is because I invest a part of me into these athletes. I want to see if they survive it. The culture alone will weed out people that don’t fit it. The massive amount of work will weed the rest out.

My athletes keep me up at night wondering how I can serve them better. I don’t want to waste a place in my heart for someone that isn’t going to be around. My wife tells me all the time that it baffles her how quickly that I can give my heart to someone. I believe that to be a gift from God, but it can also get me hurt often. So if you come to the compound, I might not talk to you or coach you very much for the first month or so. That’s not because I don’t like you. It’s because I am waiting to see if you make the cut.

This brings me to a point that I have to make. Lately, a few people have given my Junior Elite Squad some hate via social media and messaging. Let me remind you, I am their coach. If you have something to say to them, you can say it to me first. I am not quite sure what fault you can find in them, but let me tell you what they are about. These boys train harder than anyone that I have ever coached before. They have put their entire lives on hold to pursue this sport with dreams of the Olympic Games someday.

Dylan Cooper has been my athlete for a long time, and that boy has believed in me as a coach as much as I have believed in him as an athlete. You might not like him because he voices his opinion, and maybe you don’t like his opinion. Then stop watching his crazy videos. If you have something to say to him or anyone on my team, just direct it to me. Dylan, Nathan Damron, and Tom Summa took the leap of faith to move to the Mash Compound before anyone else. Their faith in me as a coach has earned them my loyalty. I look at these kids as family, so I advise all trolls to troll elsewhere.

OK sorry for the rant, but that had to happen. The culture that you grow will create the atmosphere within your gym. This culture should radiate from each member. When people walk in our gym, they can almost immediately feel the culture in the air. The culture will help to create the community, which brings me to the next point.

2. Community


There is nothing more fun than hanging out and experiencing the family like feel that you have created within the walls of your club. The barbell does amazing things my friends. The barbell can unite groups of people much like blood unites people that are related. There is something about sweating together and grinding together that brings you closer.

Let’s face it, most people will never understand the desire to be the best at something. I know when I was coming up, no one in my family understood my desire to be the strongest man on earth. They thought I was crazy, and they were probably right. Most people that want to be the best at something are obsessed just a little, or in my case quite a lot. Only your teammates are going to understand.

This goes for cultures that are simply fitness related. People will not understand a desire to just get in shape. However, the people that are on the same path will be supportive and understanding of each other. To be honest, it’s the community that has always been my favorite part of owning a barbell club. There is something very comforting about being part of a pack. It’s empowering for all the members.

A lot of people talk about community, but how is a solid community formed? You have to do life together inside and outside of the gym. We love going to a local restaurant called Chang Thai. We sit outside, order some food, and the laughs begin. We tell stories of the old Mash compared to the new Mash. I tell them some of my old stories, and we just have fun. My athletes don’t know it, but my heart literally fills with love every time we do this together. I will just sit back and look at the team. I just like to take it all in. I just feel very blessed to have such amazing people lifting at my facility.

Going out to eat is only part of it. We are lucky because community is kind of built in to our team. We travel all the time to meets throughout the country. These meets are great for building community. However, this year I am planning something awesome. I want to take my entire team to my hometown and go canoeing. I want to show them all where I was born and raised while experiencing the amazing New River.

3. How Do You Grow It?

After you have decided on the type of culture and made a plan for nurturing the community, now it’s time to get some members. Initially, you are going to need to put some work in. I recommend using social media to target the market that you are looking for. The target market will be defined by the culture that you are looking for.

First, you will need to create a Facebook Page, and Instagram Page, and possibly a snap chat or twitter. I am going to focus on Facebook and Instagram right now because those are the two that I use the most. Facebook is awesome because you can create advertisements to simply grow your page, and you can use the tools that Facebook provides to target age, cities, and counties. You can also target interests at the same time. I recommend starting with simply growing this page. You should post an article and a video daily to keep their interest, and to start establishing yourself as an expert.

Instagram is where you really peak their interest. Videos bring your words to life. Don’t just post videos of yourself lifting or of you existing athletes. I recommend that you explain what is going on and become the teacher. For example, make a short video explaining the pull, or a short video explaining a few aspects of the squat. This is how you become the expert.

I recommend starting a blog and a newsletter as well. Are you seeing the pattern? It’s all about giving away Free information. The more that you give away will result in more and more people looking to you as the expert. Dave Tate taught me this years ago. If your sincere goal is to just help people, your business will grow.

Now let’s get them in the doors. I grew my gym at first by putting on Free seminars once per month. I would set up events on Facebook, and invite all the people near my gym. I also started a database of all the people that I met or came into contact with. I would invite them via an Evite.

Some other ideas to get big turnouts for the seminars are:

• Make fliers and pass them out all over town in the places that make sense. (Just 25 per day x 20 business days= 500)
• Invite all the sport clubs and schools from all over the area. Tell them that the coaches and athletes are invited to attend. It might take several tries before they come, but over time they will let their walls down.
• Invite all the adults that you know, and encourage them to bring their children. Maybe you can get one or the other or both.
• If you are a part of any clubs, organizations, or churches, invite the other members.
• Change the topic each time: barbell as related to mobililty, adding muscle is related to fat loss, or strength as related to life expectancy. If you want to train some athletes: Olympic lifts to improve power production, absolute strength as it relates to speed and vertical leap, or bullet proofing your athlete with strength training.

The key to all of this working is consistency. You have to have a system and stick to it everyday. For example, I write a free article for all of you at least five days per week. We also release at least one podcast. We normally release two YouTube Videos except now we are working on adding a lot of quality, so we are on hold for one more week. I try to post at least three videos to Instagram everyday. These things add up over a year.

Here’s the thing. You might be the best coach in the world, but if no one is coming to you, then the world will never know. If you want to run a successful Barbell Club, you have to be as good at business as you are a coach.

Our goal is to help our affiliates out in all departments. Don McCauley, Chris Wilkes, and I met today, and we are excited to take the affiliate program to an all new level. I want to teach all of you to be amazing coaches and successful business owners.

If you want to learn more about the Mash Barbell Affiliate Program, email me at:

Mash Barbell Club Affiliate

Here’s more about the team if you don’t want to be an affiliate:

Team Mash Elite is off and running. Our goal to improve the sport of Olympic weightlifting is having progress already. However we still need your help in making our dream a reality. We are also very excited to watch our ‘youth at risk’ program scatter throughout America and the world. Here is a full report of the progress: “Team Mash Elite Update”

Here are the ways that you can help with this dream:

1. Become an affiliate– Our first affiliate ever was Undisputed Strength and Conditioning in Minneapolis, MN. Vinh, Jason, and the team up there is an extension of our team in North Carolina. They coach with us at National meets, and their athletes are a part of our National Teams. We are one big family. For more details about becoming an affiliate email

2. Become a Partner– for more information about that email me personally

3. Donate to the Team– thousands of you guys and gals read these article every day. If all of you donated $1-2 we would be in a much better situation. Click on the link below to donate:

Donate to Team Mash Elite

4. Come to the 3-day Mash Camp July 8th thru the 10th click the link below to find out more:

3-Day Mash Camp

5. Volunteer with fundraising, administration, or simply prayers. If you want to help, email us at:

We have big goals. We get it. We will definitely need all the help that we can get. This thing is bigger than three coaches. We need a team. A massive team! We are going to either do this once and for all, or stop talking about why America is terrible on the international scene. This is a chance for all of us to have a part in this.

Please share this with all of your friends!