Category Archives for "Mash Business"

Barbell Shrugged’s Anders Varner – The Barbell Life 209

Anders has been into this crazy world of CrossFit longer than probably anyone else you know. He was also one of the first people to ever own a CrossFit box. And now he’s teamed up with Barbell Shrugged to expand their network of podcasts and to teach us all.

So listen in to this one to hear the scoop on where CrossFit has been and where it’s going – and what Anders would do if he were to open a CrossFit box today. And Anders drops some great insight into teaching people about fitness, the great guests that he’s met and interviewed, and what makes a guest truly incredible in his mind.

We also get into how Anders is currently training himself – because it’s not easy fitting everything in when life gets super busy.

Short on time in the gym? Here's the blueprint you need to follow.

Get Travis Mash's Guide to Building Your Own Program

If your schedule is packed but you still want to smash weight, if you want a reliable method to break through plateaus, if you want to build a strength program that works for YOU, grab the Blueprint.



  • How he has been instrumental in Barbell Shrugged’s current direction
  • Why he got out of CrossFit and what he would do now if he were starting a gym
  • How to know an interview is killing it
  • The impact “Body for Life” had on him
  • Training to go slow?
  • and more…

Breaking into the Strength and Conditioning Industry

The Strength and Conditioning world is a tough nut to crack. Most of the exercise science majors that I know are working in unrelated industries. It’s sad to see because it’s an industry with the potential to deliver an individual a life filled with purpose and excitement. My life is like a storybook for a guy that grew up in the deep mountains of North Carolina. I never would have dreamed that I would be traveling to three different countries and three different states all within six weeks.

This industry allows me to work with some of the best athletes in the world. I have written books that are being read and applied all throughout the world. I get to help people achieve their dreams. I have the chance to impact lives in a positive way.

So how did I get here? What choices did I make that led me to this point? One of my biggest passions is helping other people in this industry with becoming successful too. That’s what this article is about. If you want to succeed in the strength and conditioning world, this article is for you.

Step 1 – Narrow Down Your Options

The first step is narrowing down your options. Yes, there are options in the exercise science world. Here are a few:

  • High School Strength Coach
  • College Strength Coach
  • Professional Sports Strength Coach
  • Personal Trainer
  • CrossFit Coach
  • Weightlifting Coach
  • Powerlifting Coach
  • Cardiac Rehab
  • Corporate Wellness
  • Professor
  • Research
  • Online Instruction
  • Fitness Writer

There are more, but this gives you some ideas. A big key is narrowing down the focus as soon as possible. Once you find your area, then it is time to narrow things down even more. If you want to become successful in this industry, you have to become the expert in one specific niche in your field. Let me give you some examples.

Step 2 – Become A Niche Expert

The next step is becoming an expert in a niche within your field. Here are some examples:

  • My favorite is Dr. Bret Contreras also known as the Glute Guy. He makes a great living as a glute expert. He trains some of the best fitness women in the world on how to get the perfect glutes.
  • Greg Nuckols is the go to guy at breaking down the research on various topics and making it simple for the rest of us to understand. He also explains which research is trustworthy, and calls out the research not up to standards.
  • Alex Viada is the expert on concurrent training.
  • Mike Bledsoe focused on media and bringing the brightest among us to the world.

I have spent my whole life trying to understand the barbell. I got lucky to be honest. I had no idea that CrossFit would bring the barbell to the rest of the world. However, the fact that I followed my passion wasn’t luck. If you find an aspect of fitness that you love, I suggest following that love. I know this sounds kind of cliché, but it’s the truth. If you love something, you won’t stop until you perfect it.

I love weightlifting and powerlifting. I started out wanting to make myself the best strength athlete in the world, but now I want to make my athletes the best in the world. I am one of the go to guys in the weightlifting and powerlifting world because I have spent and continue to spend my life perfecting my craft. If you become the expert, you will in turn become valuable.

Step 3 – Network

The next step is getting to know the successful people in your chosen field and niche. I am a friend with all of the top weightlifting coaches in America. We help each other, and we are all talented in our own areas. Coach Kevin Doherty is the expert on handling athletes at weightlifting meets. Coach Sean Waxman is the expert in biomechanics. Coach Kevin Simons has programming down to a near perfect science. We help each other in the areas that we have perfected. That’s one of the biggest ways that we continue to learn.

Finding a mentor is even better. A good mentor can lead you down a path of success. I have had several mentors that have helped me immensely. Coach Sean Waxman continues to mentor me in this crazy sport of Olympic weightlifting. Guys like Mike Bledsoe and Coach Joe Kenn helped me find my way in the business side of strength and conditioning. Sooner or later no matter which route you take, you will need to sharpen your business skills. In today’s world, you will need to learn about social media, marketing, websites, networking, and product development.

My suggestion is find a mentor that cares about you. You should find someone that is doing something similar to what you want to do. Whatever you do, don’t just take and take from this person. You need to find a way to give back and be of value to your mentor. Lastly, I suggest that you never forget and always give credit where credit is due. This little piece of advice will go a lot further than you can imagine. Remember these mentors are human. They are helping you because they care about you. When you give them credit, you are affirming that you care for them right back.

Step 4 – Never Stop Learning

Step 4 is never stopping learning. People used to get away with learning a few things and then spending the rest of their lives passing on that information. That will not happen in today’s world. The internet allows us to have all the information of the world at our fingertips. The internet also allows your customers, bosses, and colleagues compare you to the rest of your peers. If you start getting passed up, you can guarantee that your customers and bosses will start looking elsewhere.

There are so many ways to learn nowadays that you really don’t have an excuse. There are audiobooks that you can listen to as you drive. There are eBooks you can download with one click. There are podcasts, articles, and videos that are free, so you have no excuse. If you aren’t continuing to learn, you are one thing, lazy. If you fail due to laziness, that’s your fault and no one else’s.

Listen to “Barbell Life” on Spreaker.

However, you can’t just say that I am going to read a book or listen to a podcast. You have to schedule it just like anything else. You have to plan. You can listen to your audiobook on the way into work. You can listen to your favorite podcast every Friday by getting up a bit earlier. You can do whatever you want as long as you plan it.

Step 5 – Educate Others

Step 5 is to educate the world. No matter what field or niche, in today’s world, you have the ability to share what you are learning. There are several avenues to share your thoughts like blogging, podcasts, videos/vlogs, and social media. Whether you are a college professor or a personal trainer, you can increase your value by growing your following. Andy Galpin is a professor, but now he’s even more valuable because the whole world knows how brilliant he is. That’s valuable to the school because he attracts more potential students to apply. If you are a personal trainer, it’s a way of getting new clients.

I give free information because I love to teach people about the things that I am passionate about. Meanwhile the people reading my free articles and listening to my free podcasts are learning to trust me as an expert. That makes them more willing to buy my books and join my online team. I have found that the more quality free information that I put out is directly proportionate to the number of items that are purchased on my site. It’s weird how the universe works.


World champion powerlifter and world-class weightlifting coach Travis Mash shares his powerful neural activation technique - proven to instantly increase your strength as well as lead to more long-term gains.

This industry is amazing. I spend my days thinking on new and better ways to educate my readers and listeners. I get emails all the time thanking me for helping them reach one goal or another. Sometimes people email me thanking me for making them want to be better parents or husbands, and admittedly those emails are my favorite. I love fitness, but nothing is more important than family and God. This industry is beautiful in the way that we get to help people. If you focus on helping others in as many ways as possible, you won’t fail. I won’t lie though, it’s hard work. If you want to work 40-hours per week, this is probably not the industry for you. You don’t punch out with this industry. You are always on the clock. But you know what? I don’t want to be off the clock.

Here's the key to unlocking even more gains in 2019...

Become a member of the Mash Mafia.

* Fully Customized Programming

* Unlimited Technique Analysis

* The Best Coaching in the World

Stefi Cohen on Getting Strong and Avoiding Injury – The Barbell Life 204

Stefi Cohen is a small woman with big lifts. She just set the all-time deadlift record for her weight class, lifting over four times her bodyweight. She broke the record for all-time highest Wilks score. That’s nothing short of amazing.

But as impressive as that is, Stefi trained for all of this while running a successful online business (Hybrid Performance Method) and going to school to be a Doctor in Physical Therapy. In fact, she’s now Dr. Stefi Cohen.

She got into the field of physical therapy because she understood the importance of staying healthy. The athlete who can train longer and harder without injury is going to win. Period. I’ve seen it time and time again. That’s why I wrote my guide No Weaknesses. Addressing muscular imbalances and recovery will keep you going strong in the marathon of strength.

Protocols for Aches and Pains, Muscular Imbalances & Recovery

Work Harder. Train Longer. Prevent Injury.

Prevent injury, reduce pain and maintain joint health with Travis's specific corrections for your individual muscular imbalances.

So get ready to hear from Dr. Cohen today as we talk about avoiding injury and training to get a massive deadlift.


  • How she changed her training to adapt to a busy school schedule
  • Using straps on a deadlift?
  • Coming back from bombing out
  • Her personal training and accessory work
  • How she dealt with low back pain
  • and more…

Shawna Mendelson on Being a Jacked and Strong Woman – The Barbell Life 193

Shawna Mendelson is pretty amazing. She has dominated in powerlifting, rocked the Highland Games, stood on the bodybuilding stage multiple times, and operated a successful barbell club for years. She’s a boss in so many areas, and she shows that women can be jacked and strong.

A World Class Coach's Guide to Building Muscle

Hypertrophy for Strength, Performance, and Aesthetics.

World champion and world-class coach Travis Mash has combined the latest research with his decades of practical experience to bring you an amazing resource on muscle hypertrophy.

On top of all that, she’s been in the game long enough that she has some good perspective on how things have changed – and how things need to get better. So we had a chance to talk about geared powerlifting and the return of the WPO. This podcast is packed!


  • The tool she’s used to add tons to her squat
  • Hilarious stories from the past
  • The return of the WPO – and how it almost really ticked her off
  • Balancing business and training
  • Training Conjugate before it was Conjugate
  • and more…

Matt Vincent on Failure, YouTube Fame, and Business – The Barbell Life 191

Matt Vincent came to visit me here in North Carolina. I had the time of my life just hanging out with him and talking about life and lifting.

But one thing that really intrigued me was hearing this guy talk about business and social media. Yeah, he was a Highland Games champion and is still a strong dude. But really people just love to watch his videos and keep up with his social media because they’re so wrapped up in his personality.

Now he’s used all of this attention to grow HVIII brand into a massive business.

I wanted to get him on the podcast just to share all about it. If you’re a fitness professional wanting to market yourself, this is an awesome one for you to listen to. If you want to get some motivation and wisdom from a guy who will blow you away, then this is an awesome one for you to listen to. And if you just think Matt is hilarious and you want to get a behind-the-scenes peek, then this is an awesome one for you to listen to.


Get Travis Mash's Guide to
High Frequency Programming

If you want to get better at a movement... maybe you should do the movement more. High frequency will work like magic as long as you avoid certain pitfalls.


  • Blogging? YouTube? Instagram?
  • His overnight success
  • 50K in debt from a bike shop at 22
  • Defending Planet Fitness?
  • One surefire way to kill your business
  • and more…

Or check out the video for this one:

Will Pyrros Dimas Save American Weightlifting

Will Pyrros Dimas Save American Weightlifting

Last weekend I got to spend the weekend coaching at the Team USA World Team Camp. I got to hang out with Mike Gattone and Pyrros Dimas, and the rest of the amazing USA Weightlifting Staff. It was the most amazing training camp that I have ever been a part of. The athletes were motivated and coachable. The coaches were motivated to coach. It was the perfect storm for a Category 5 PRnado!

This year has really cleared up any concerns that I had about USA Weightlifting. First, I’ll be honest and say that I was unsure of Pyrros Dimas. Yeah I was a fan of his athletic career just like everyone else. Yet hiring foreign coaches is something that we’ve done plenty of in America with very little results to show for it. There are plenty of great coaches in America, so I was a little perplexes as to why USAW was doing the same thing as in the past hoping for a different result.

However in my two experiences with Pyrros I am totally convinced that he is exactly what this country has needed for some time. It’s not just his coaching skills that I am talking about. Yeah he’s a great coach, but there is something more that he has. He wants to win! He doesn’t care about American Records. He cares about World and Pan Am Records. This is exactly what I have been waiting on.

The culture needs to change. The coaches in America need to change their mindsets. The days of making a World Team or an Olympic Team are over. We are talking about winning medals now. Guys and gals we have to be able to talk about it to ever have a chance of making it happen.

I saw it happen with Wes Kitts. He snatched 170kg like an empty bar. I told him to go for 180kg. He asked Pyrros if he thought that 180 was the right call. Pyrros said, “It doesn’t matter what I think. It matters what you believe. 180 should be easy, even 190, but it doesn’t matter unless you believe.”

I am getting chills just thinking about it. As most of you know, Wes went on to crush 180kg. Later that night we were talking about World Records and 201kg snatches. Never in America has anyone been able to talk about feats like this without some old coach telling him or her to be realistic. That negative talk has to end. That mindset has to die if we want America to finally become great again.

Pyrros has the personality to get us there. In that I have no doubts. The same reason that he won three Gold Medals is the same reason that we won’t stop until Team USA starts winning. If are not a believer, you are not going to want to be around Pyrros. He’s not going to want you around the team. Slowly that mindset will die, and a new breed of coach in America will be born.

I am excited for my athletes more than ever. I am excited to be a small part of all of this. Team Mash Mafia has three athletes on the World Team. Next year we have some young athletes that are going to take the Youth and Juniors by storm. I expect these athletes to set their eyes on records. The cool thing is that these young ones already are thinking about World Records. I suppose CJ and Harrison had something to do with that last year.

Next year I am going to put even more emphasis on growing this team and providing it with the services necessary for success. It will take coaches like me and Coach Dave Spitz to supplement what USA Weightlifting is providing, so that the athletes can have every advantage to reach their Olympic Dreams. This part of the equation will take innovation. If America wants Gold Medals, we have to provide our athletes with the necessary benefits. I intend on providing all that I can like:

• Healthcare
• Stipends
• Recovery Centers
• The Best Coaching
• Travel allowance
• Education

I have to admit that the team has been a financial struggle this year, but we are ending the year with some awesome sponsors. We still need partners, so if you want to partner with our team, consider donating to our non-profit 501c3 team at the following link:

If you want to become a sponsor, email me at:


The Mash Mentorship will also go towards the 501c3, and this will be a great way to learn all about coaching, business, non-profits, and life. However there is only one spot left!

Here are the details about this:

If you’re a coach or trainer that has questions about succeeding in this industry, I want to answer 100% of your questions. I want to get to know you, and help you in the future as well. This is about starting a relationship. This is about me helping you succeed. I want everyone that attends to leave the mentorship with new ideas and a plan to succeed. I want all the attendees leaving as new friends of mine that I am committing to help in the future.

As you can tell this is something that I am passionate about, and it’s something that I am going to continue to pursue ongoing. I am committed to helping coaches succeed. If you want to start a successful career in coaching, check out the Mash Mentorship:

For details: ⇒ Mash Mentorship October 18th thru the 21st

I’ve had the honor to succeed in this industry from multiple directions. I am going to give you some of them to give an idea of some of the things that you can learn. Here are a few:

• Coach of Team Mash Mafia Weightlifting producing 14 International Athletes for Team USA in the last two years alone
• Mash Elite Performance Online Team and Website
• Published 12 E-Books
• The Barbell Life Podcast
• Owned two highly profitable gyms and opening another
• World Champion Powerlifter setting the all-time total of 2414lb in 2005, and a Nationally Ranked Weightlifter training at the OTC
• Published writer on many to sites including: EliteFTS, Juggernaut Training Systems, and Catalyst Athletics.
• Podcast guest on many top shows like Barbell Shrugged and the Brute Strength Podcast.
• Coach of Team Mash Elite Strength and Conditioning producing hundreds of Division I and Professional Athletes including: Tommy Bohanon, starting fullback for the Jacksonville Jaguars and Cade Carney, starting running back for the Wake Forest Demon Deacons

I hope to teach you guys about topics like:

• Growing a successful Team
• Growing a successful Gym/Business
• Networking
• Content Creation
• Marketing, Advertising, and Social Media
• Balancing it all with life and family

Like I said you can find out more here:

Mash Mentorship Oct 18th thru the 21st

Come hang out with me on the Farm, in the Gym, and on our various trips that I have planned. We will finish each day around the fire simply talking with me answering all of your questions. I hope to see you there!