Category Archives for "Mash Business"

Lessons for Success with Bert Sorin of Sorinex – The Barbell Life 333

If you know about strength, you’ve heard of Sorinex.

And on today’s podcast, we talk to the man behind the madness – the president of Sorinex, Bert Sorin.

One great thing about him is he’s the real deal when it comes to strength (a former collegiate thrower). He earned a lot of business because he would show up and lift right beside the guys he was selling equipment to.

And Bert has tons of great advice on life, growth, business – and even the dark side of success and lifting.

THE BEST OF EVERY WORLD: MASH ELITE PROGRAM SAMPLERS

These samplers of programs cover weightlifting, powerlifting, functional fitness, athletic performance, and more. With all these programs at your hands, coaches can handle any athlete who comes their way - and athletes can explore a variety of approaches.

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • The lesson from Michael Phelps – and why Travis wants all of his athletes to listen to this podcast
  • Joining the track team by accident?
  • Spotting “white spaces” in business
  • The legendary piece of equipment that Sorinex built – and the unseen challenges in designing and building equipment
  • When the weights become poisonous
  • and more…

Getting Into Walmart with Anders Varner – The Barbell Life 329

Anders Varner is about to do something HUGE.

Barbell Shrugged will soon be selling exercise programs in WALMART!

It’s a passion project that Anders, Doug Larson, and I have been working on for months now. And I’m so excited because I think this could really help bring a new level of fitness and health to communities that need it the most.

We’re not talking about people who regularly snatch at their local box. We’re talking about Walmart customers who don’t know what a calorie is, who have never worked out, who are obese and on their way to all sorts of health issues.

I think this could change the world.

So listen in to hear about it – plus HOW Anders got into Walmart in the first place… and what he’s learned along the way.

JUST LAUNCHED: THE POWER OF THE CLEAN

Travis Mash's guide to the mighty clean... the most valuable lift for Strength and Conditioning Coaches

Learn to understand the clean on a deep level so you can easily and confidently correct movement flaws, assess athletes, write programs, and coach them to athletic success.

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • Beta testing in a Walmart “gym” and the importance of… pharmacists?
  • Will this change what we think about “People of Walmart”?
  • Why NOW is the best time to launch something like this
  • How explaining fitness to newcomers is tougher than you might think
  • How to get products into Walmart
  • and more…

Coaching and Entrepreneurship with Dustin Myers – The Barbell Life 328

Dustin Myers does a lot.

He’s a trainer for wrestlers and fighters, a business partner with none other than Cory G, an owner of Old School Gym, and the founder of a supplement company.

So of course we had a TON to talk about. Listen in!

JUST LAUNCHED: THE POWER OF THE CLEAN

Travis Mash's guide to the mighty clean... the most valuable lift for Strength and Conditioning Coaches

Learn to understand the clean on a deep level so you can easily and confidently correct movement flaws, assess athletes, write programs, and coach them to athletic success.

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • Training wrestlers – and why American wrestlers are absolute KILLERS
  • The perils of a large gym – and how their gym is doing during the pandemic
  • Movement correction for kids (to avoid problems much later in life)
  • Starting his own supplement company – and what they are REALLY selling
  • Why “fancy” coaching is a huge problem
  • and more…

Growing SoCal Weightlifting with Chris Amenta – The Barbell Life 320

A few short years ago Chris Amenta was moving across the country to train with Jon North.

Now he owns the incredibly successful SoCal weightlifting – and he is a talented coach and programmer in his own right.

So it was an honor to have him on the podcast, to pick his brain, and to learn from him.

Anyone who wants to be a weightlifting coach or own a gym should give this one a listen.

STRENGTH UNIVERSITY VIDEO CURRICULUM

THE PERFECT WAY TO GROW IN KNOWLEDGE DURING THIS TIME OF SOCIAL DISTANCING

It's finally here... Learn about technique, programming, assessment, and coaching from a master. For strength coaches and for athletes, these 53 videos (7 hours and 56 minutes of footage) will prepare you to understand the main lifts for maximum performance and safety. Get ready to learn...

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • Getting connected with Jon North and moving across the country to train with him
  • The needed elements to grow a successful gym
  • Why multiple weightlifting coaches can be a problem (but also a benefit)
  • Starting and growing Onyx
  • His current programming approach (heavy reliance on autoregulation)
  • and more…

Your Questions Answered – The Barbell Life 308

Gaining muscle. Coaching groups. Finding coaching clients. Starting powerlifting later in life. Getting a stronger low back.

These are just some of the subjects that listeners have asked about – and we get to talk about them today on our podcast.

THE SEMINAR SERIES TO RULE THEM ALL


In-Person or Live Streamed

Recordings Available to Those Who Register

For Coaches and Athletes

Strength and Conditioning, Olympic Weightlifting, Powerlifting, Technique, Programming, Business, and the Art of Coaching

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • Getting into the coaching business
  • Mobility for wrestlers
  • Improving in the Olympic lifts if your home gym has low ceilings
  • Gaining muscle, gaining strength, or both?
  • Strengthening the low back for the deadlift
  • and more…

Learning How to Learn – The Barbell Life 307

I write often on this site about training to make our bodies stronger and fitter.

But on this podcast, we talk about a subject I rarely speak on: training our minds.

I recently went back to school to get my PhD, and the amount of learning I had to take on was enough that I contemplated quitting on more than one occasion. But instead, I developed some strategies, read some material, and learned a lot about how to learn.

And of course everything I’m learning about the way the brain works is just going to help me refine the training of my athletes. Monitoring brain patterns during their training is something I’m eager to try out more and more soon.

Travis Mash's Masterpiece for Strength Training and Programming

The Mash System

World champion and world-class coach Travis Mash gives you every trick in his programming toolbox plus FIVE 12 week strength programs for weightlifting, powerlifting and athletic performance and more.

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • The most important thing to do in the morning to create the chemical balance your brain needs to learn
  • Using cinnamon as a “cheat” in a test?
  • The power of the Omegawave
  • Stress and the athlete
  • The subconscious mind and how sleep rewires our brains
  • and more…
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