Category Archives for "Mash Business"

Athletes Need a Gym Culture

By now we have all heard the terms community and culture so many times that it’s kind of old news.

But why are those terms important? The new popularity of CrossFit and the barbell sports, along with the magic of the Internet, has spread these terms around the world and back. The main reason CrossFit became so popular was community.

CrossFit created a community of people coming together to get in shape and be healthy. Let’s face it – when we become busy adults, it’s not easy to go to the gym and work some more just to get in shape. However, when there are other people at the gym who are going to work and suffer with you, the whole process of getting in shape becomes fun and exciting. The common bond of working hard forms a family-like atmosphere that most of us are drawn to. Weightlifting, powerlifting, and strength and conditioning clubs all have a community as well. Whenever there is a group of people coming together to work on a common or similar activity, you have a community.
 

WHERE THE RUBBER MEETS THE ROAD

At Mash Elite, we have weightlifting, powerlifting, strength and conditioning, and adult group fitness – so we have a bit of everything. The community is simply a group of people coming together to reach their goals.

What about culture? That is where the rubber meets the road, as my father-in-law always says. Our gym is divided up into a front section, where all the adult group fitness and a lot of the accessory work for the athletes take place. In the back of the facility is where all the grinding takes place. The gym is separated by two big curves that allows for a nice flow from the peacefulness of the front to craziness in the back.

Once you’re in the back, things get way more serious. The athletes are there to be the best in the world. We still have fun, but there is a totally different feel in the air. The weightlifters, powerlifters, football players, and track athletes are there to do extraordinary things. They are trying to make an Olympic team, world team, earn a scholarship, or play in the NFL. That’s the difference in the back room and the front room. Everyone is trying to reach a goal, but the folks in the back are there to perform the extraordinary.

Our culture has been developed carefully over the last year and a half. Some people have moved on, and some have been added. All of it was for the best. Now we have a group who works together, trains hard, and likes to be coached. We support one another. We might pick on each other, but no outsider is allowed to pick on our teammates.

This is why we so carefully choose our members now. We require a 100% approval rate from not only the coaches but also the team members. It’s a tough process to join the team now, and I wouldn’t have it any other way. I love these folks. I am not looking for a new athlete like I did in the past. I have all the ones I want.
 

SMASHING RECORDS

The main reason I am writing this article is to explain a phenomenon that occurred last week. Our team as a whole hit an astonishing amount of personal records then. It was really one after the other. I am talking about amounts you rarely hear about.

Nathan Damron snatched 170kg from blocks. Ryan Grimsland snatched 113kg and 115kg, hitting two personal records in the snatch and PRing his total as well. Morgan McCullough made personal records in the snatch, jerk, clean from deficit, and his total on Friday. 14-year-old Hannah Dunn snatched 70kg/154lb to get over the hump for a long awaited PR.

It wasn’t just my world team members. It was the entire team both on-site and online. We hit so many personal records that I can’t get them all posted, as they are getting lost in the photo stream.

Here's the key to unlocking even more gains in 2018...

Become a member of the Mash Mafia.

* Fully Customized Programming

* Unlimited Technique Analysis

* The Best Coaching in the World

 

MOMENTUM

So how does this happen? That’s the question that has been ringing in my ears. I mean, it is the time of year, as most everyone is peaking for the American Open Series 3 happening a few weeks from now. But I have still never seen anything like this before. I’ve seen days that seemed to stick out but never an entire week of extraordinary feats.

I’m calling this phenomenon gym momentum, and I wish Greg Nuckols or Andy Galpin would perform a study on this supernatural happening. We’ve all experienced it in some form or another. If you’ve ever been to a Jon North seminar, you’ve probably witnessed exactly what I am talking about. It starts by someone getting jacked up and hitting a big lift, and the next thing you know the entire room is slamming personal records.

As a coach, this is one of the biggest reasons you are trying to cultivate and nurture a solid culture. This is the reason you might have to cut your top athletes if they don’t fit the culture you are trying to develop. You will never have a room like the one I have if you have the one bad apple who doesn’t allow the room to blossom. You know who I am talking about. I am talking about the guy who demands the attention to always be on him – or the grumpy athlete who makes everyone walk on eggshells. If that’s you, you need to change. No amount of victories or records gives you a right to steal the attention of the room. If you are a true champion, you would never want that.

When I was a world champion, I wanted my teammates to experience the same feeling. I remember bombing out at the world championships in 2006, and I immediately started coaching my teammate and best buddy, Ox Mason, in hopes that he would win. I promise you all that one day all of your athletic days will be behind you, and you don’t want to look back on a career that was totally self-absorbed. You will be pleased to look back and remember being a great team member and inspiring others to succeed.
 

THE GOAL

The type of momentum that we experienced last week will never happen at a gym unless a proper culture is a primary goal. If you want to be a world champion, this type of environment is mandatory. You will need a coach for direction and a team for support. When you are trying to be the best at something, a strong support base is crucial. You will have days that are harder than others. Having a teammate and coach to support you during those dark times is a must in all sports. On the other hand, it’s just as important to have teammates to inspire each other to higher and higher levels, which is what happened all last week.

Here's the key to unlocking even more gains in 2018...

Become a member of the Mash Mafia.

* Fully Customized Programming

* Unlimited Technique Analysis

* The Best Coaching in the World

Remember, forming a community is the easy part. The moment you open a gym, you will have a community. Culture is the hard part. It’s something you need to think long and hard about before opening a facility. What kind of culture are you looking to create as a gym owner? What kind of person fits that culture?

As an athlete, what type of culture do you want to seek out? How can you help that culture develop?

It’s more important than many might think.

Jay Ferruggia on Growth – The Barbell Life 213

If you’ve been around strength and the internet long enough, I’m positive you’ve heard of Jay Ferruggia. This guy has been in the game for a long, long time.

Jay could teach you about gaining muscle, getting strong, mastering nutrition, killing it as a personal trainer, building a successful gym, creating an online fitness powerhouse… you get it.

But what he’s really passionate about is something hardly anyone else talks about – just simply being an awesome person. Having confidence, getting rid of bitterness, building relationships, taking risks, and living a fulfilling and exciting life.

So give this one a listen. It might not be like many of our other podcasts, but I promise you that you’ll walk away with some new insight.

One area we talk about is the power of community. Jay is very intentional about surrounding himself with people who will build him up instead of keeping him down. That’s what’s great about this fitness industry. I don’t think there’s any other industry where people take care of each other like they do in fitness. Even competitors are barbell brothers. I was reminded of that recently as we’ve been raising support for Coach Don McCauley during this health crisis.

SUPPORT COACH DON MCCAULEY

PLEASE CONSIDER DONATING TO HIS GOFUNDME FUNDRAISER

After giving his life to the service of athletes and the sport of weightlifting, Don McCauley has been diagnosed with congestive heart failure and a brain tumor that caused a stroke. Now it's time for the sport to give back to him.

 

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • His simple and powerful Instagram strategy that no one else is using
  • Advice to gym owners (why you need to say NO to your customers)
  • Working with Major League baseball teams
  • How he “invented” group training
  • Almost dying from tuberculosis (and how it was the best thing for his fitness business)
  • and more…

Barbell Shrugged’s Anders Varner – The Barbell Life 209

Anders has been into this crazy world of CrossFit longer than probably anyone else you know. He was also one of the first people to ever own a CrossFit box. And now he’s teamed up with Barbell Shrugged to expand their network of podcasts and to teach us all.

So listen in to this one to hear the scoop on where CrossFit has been and where it’s going – and what Anders would do if he were to open a CrossFit box today. And Anders drops some great insight into teaching people about fitness, the great guests that he’s met and interviewed, and what makes a guest truly incredible in his mind.

We also get into how Anders is currently training himself – because it’s not easy fitting everything in when life gets super busy.

Short on time in the gym? Here's the blueprint you need to follow.

Get Travis Mash's Guide to Building Your Own Program

If your schedule is packed but you still want to smash weight, if you want a reliable method to break through plateaus, if you want to build a strength program that works for YOU, grab the Blueprint.

 

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • How he has been instrumental in Barbell Shrugged’s current direction
  • Why he got out of CrossFit and what he would do now if he were starting a gym
  • How to know an interview is killing it
  • The impact “Body for Life” had on him
  • Training to go slow?
  • and more…

Breaking into the Strength and Conditioning Industry

The Strength and Conditioning world is a tough nut to crack. Most of the exercise science majors that I know are working in unrelated industries. It’s sad to see because it’s an industry with the potential to deliver an individual a life filled with purpose and excitement. My life is like a storybook for a guy that grew up in the deep mountains of North Carolina. I never would have dreamed that I would be traveling to three different countries and three different states all within six weeks.

This industry allows me to work with some of the best athletes in the world. I have written books that are being read and applied all throughout the world. I get to help people achieve their dreams. I have the chance to impact lives in a positive way.

So how did I get here? What choices did I make that led me to this point? One of my biggest passions is helping other people in this industry with becoming successful too. That’s what this article is about. If you want to succeed in the strength and conditioning world, this article is for you.

Step 1 – Narrow Down Your Options

The first step is narrowing down your options. Yes, there are options in the exercise science world. Here are a few:

  • High School Strength Coach
  • College Strength Coach
  • Professional Sports Strength Coach
  • Personal Trainer
  • CrossFit Coach
  • Weightlifting Coach
  • Powerlifting Coach
  • Cardiac Rehab
  • Corporate Wellness
  • Professor
  • Research
  • Online Instruction
  • Fitness Writer

There are more, but this gives you some ideas. A big key is narrowing down the focus as soon as possible. Once you find your area, then it is time to narrow things down even more. If you want to become successful in this industry, you have to become the expert in one specific niche in your field. Let me give you some examples.

Step 2 – Become A Niche Expert

The next step is becoming an expert in a niche within your field. Here are some examples:

  • My favorite is Dr. Bret Contreras also known as the Glute Guy. He makes a great living as a glute expert. He trains some of the best fitness women in the world on how to get the perfect glutes.
  • Greg Nuckols is the go to guy at breaking down the research on various topics and making it simple for the rest of us to understand. He also explains which research is trustworthy, and calls out the research not up to standards.
  • Alex Viada is the expert on concurrent training.
  • Mike Bledsoe focused on media and bringing the brightest among us to the world.

I have spent my whole life trying to understand the barbell. I got lucky to be honest. I had no idea that CrossFit would bring the barbell to the rest of the world. However, the fact that I followed my passion wasn’t luck. If you find an aspect of fitness that you love, I suggest following that love. I know this sounds kind of cliché, but it’s the truth. If you love something, you won’t stop until you perfect it.

I love weightlifting and powerlifting. I started out wanting to make myself the best strength athlete in the world, but now I want to make my athletes the best in the world. I am one of the go to guys in the weightlifting and powerlifting world because I have spent and continue to spend my life perfecting my craft. If you become the expert, you will in turn become valuable.

Step 3 – Network

The next step is getting to know the successful people in your chosen field and niche. I am a friend with all of the top weightlifting coaches in America. We help each other, and we are all talented in our own areas. Coach Kevin Doherty is the expert on handling athletes at weightlifting meets. Coach Sean Waxman is the expert in biomechanics. Coach Kevin Simons has programming down to a near perfect science. We help each other in the areas that we have perfected. That’s one of the biggest ways that we continue to learn.

Finding a mentor is even better. A good mentor can lead you down a path of success. I have had several mentors that have helped me immensely. Coach Sean Waxman continues to mentor me in this crazy sport of Olympic weightlifting. Guys like Mike Bledsoe and Coach Joe Kenn helped me find my way in the business side of strength and conditioning. Sooner or later no matter which route you take, you will need to sharpen your business skills. In today’s world, you will need to learn about social media, marketing, websites, networking, and product development.

My suggestion is find a mentor that cares about you. You should find someone that is doing something similar to what you want to do. Whatever you do, don’t just take and take from this person. You need to find a way to give back and be of value to your mentor. Lastly, I suggest that you never forget and always give credit where credit is due. This little piece of advice will go a lot further than you can imagine. Remember these mentors are human. They are helping you because they care about you. When you give them credit, you are affirming that you care for them right back.

Step 4 – Never Stop Learning

Step 4 is never stopping learning. People used to get away with learning a few things and then spending the rest of their lives passing on that information. That will not happen in today’s world. The internet allows us to have all the information of the world at our fingertips. The internet also allows your customers, bosses, and colleagues compare you to the rest of your peers. If you start getting passed up, you can guarantee that your customers and bosses will start looking elsewhere.

There are so many ways to learn nowadays that you really don’t have an excuse. There are audiobooks that you can listen to as you drive. There are eBooks you can download with one click. There are podcasts, articles, and videos that are free, so you have no excuse. If you aren’t continuing to learn, you are one thing, lazy. If you fail due to laziness, that’s your fault and no one else’s.

Listen to “Barbell Life” on Spreaker.

However, you can’t just say that I am going to read a book or listen to a podcast. You have to schedule it just like anything else. You have to plan. You can listen to your audiobook on the way into work. You can listen to your favorite podcast every Friday by getting up a bit earlier. You can do whatever you want as long as you plan it.

Step 5 – Educate Others

Step 5 is to educate the world. No matter what field or niche, in today’s world, you have the ability to share what you are learning. There are several avenues to share your thoughts like blogging, podcasts, videos/vlogs, and social media. Whether you are a college professor or a personal trainer, you can increase your value by growing your following. Andy Galpin is a professor, but now he’s even more valuable because the whole world knows how brilliant he is. That’s valuable to the school because he attracts more potential students to apply. If you are a personal trainer, it’s a way of getting new clients.

I give free information because I love to teach people about the things that I am passionate about. Meanwhile the people reading my free articles and listening to my free podcasts are learning to trust me as an expert. That makes them more willing to buy my books and join my online team. I have found that the more quality free information that I put out is directly proportionate to the number of items that are purchased on my site. It’s weird how the universe works.

READ TODAY. LIFT MORE TOMORROW.

World champion powerlifter and world-class weightlifting coach Travis Mash shares his powerful neural activation technique - proven to instantly increase your strength as well as lead to more long-term gains.

This industry is amazing. I spend my days thinking on new and better ways to educate my readers and listeners. I get emails all the time thanking me for helping them reach one goal or another. Sometimes people email me thanking me for making them want to be better parents or husbands, and admittedly those emails are my favorite. I love fitness, but nothing is more important than family and God. This industry is beautiful in the way that we get to help people. If you focus on helping others in as many ways as possible, you won’t fail. I won’t lie though, it’s hard work. If you want to work 40-hours per week, this is probably not the industry for you. You don’t punch out with this industry. You are always on the clock. But you know what? I don’t want to be off the clock.

Here's the key to unlocking even more gains in 2018...

Become a member of the Mash Mafia.

* Fully Customized Programming

* Unlimited Technique Analysis

* The Best Coaching in the World

Stefi Cohen on Getting Strong and Avoiding Injury – The Barbell Life 204

Stefi Cohen is a small woman with big lifts. She just set the all-time deadlift record for her weight class, lifting over four times her bodyweight. She broke the record for all-time highest Wilks score. That’s nothing short of amazing.

But as impressive as that is, Stefi trained for all of this while running a successful online business (Hybrid Performance Method) and going to school to be a Doctor in Physical Therapy. In fact, she’s now Dr. Stefi Cohen.

She got into the field of physical therapy because she understood the importance of staying healthy. The athlete who can train longer and harder without injury is going to win. Period. I’ve seen it time and time again. That’s why I wrote my guide No Weaknesses. Addressing muscular imbalances and recovery will keep you going strong in the marathon of strength.

Protocols for Aches and Pains, Muscular Imbalances & Recovery

Work Harder. Train Longer. Prevent Injury.

Prevent injury, reduce pain and maintain joint health with Travis's specific corrections for your individual muscular imbalances.

So get ready to hear from Dr. Cohen today as we talk about avoiding injury and training to get a massive deadlift.

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • How she changed her training to adapt to a busy school schedule
  • Using straps on a deadlift?
  • Coming back from bombing out
  • Her personal training and accessory work
  • How she dealt with low back pain
  • and more…

Shawna Mendelson on Being a Jacked and Strong Woman – The Barbell Life 193

Shawna Mendelson is pretty amazing. She has dominated in powerlifting, rocked the Highland Games, stood on the bodybuilding stage multiple times, and operated a successful barbell club for years. She’s a boss in so many areas, and she shows that women can be jacked and strong.

A World Class Coach's Guide to Building Muscle

Hypertrophy for Strength, Performance, and Aesthetics.

World champion and world-class coach Travis Mash has combined the latest research with his decades of practical experience to bring you an amazing resource on muscle hypertrophy.

On top of all that, she’s been in the game long enough that she has some good perspective on how things have changed – and how things need to get better. So we had a chance to talk about geared powerlifting and the return of the WPO. This podcast is packed!

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • The tool she’s used to add tons to her squat
  • Hilarious stories from the past
  • The return of the WPO – and how it almost really ticked her off
  • Balancing business and training
  • Training Conjugate before it was Conjugate
  • and more…
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