Category Archives for "Mash Business"

Give Things Away for Free to Grow Your Business

I am at CrossFit Whitby in Whitby, Ontario this weekend for another Learn 2 Lift Seminar. To find one near you, click on the link below:

Mash Mafia Learn 2 Lift Seminars

To find out about hosting one, email me at Travis.Mash@MashElite.com.

Growing Your Business

People are always telling me that I give way too much away for free. When they tell me that, I know that they are either rookies or failures in the strength and conditioning world. Most of the successful people in this industry are known to be super liberal with their information. I have found that the more I give away, the more people buy from my site.

The same applies whether you are an online company or a gym/box. When I started my strength and conditioning company, Mash Elite Performance, I practiced the same principle. I was known in my area for hosting Free Seminars every month. I would pick a different topic each and every month like nutrition, vertical leap, speed, or explosive strength. This principle helped me grow from a 400 square foot facility in the back of another gym to a 4000 Square Foot facility grossing over $350,000 in less than a year.

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I don’t throw numbers out to brag. There are tons of gyms that gross more than mine did, but it’s hard to do that in only 4000 square feet. I did this by becoming the expert in the area. I invited coaches, parents, athletes, and even other coaches that wanted to learn. I was the go to guy for strength and conditioning knowledge in the Winston-Salem area.

Here is what you have to do. First as a coach you have to pick your niche’ and own it. Is it strength and conditioning, weightlifting, powerlifting, competitive CrossFit, or general fitness? You have to figure out what you are passionate about, experienced in, and confident in. Then you have to work harder than anyone else at soaking up all the information on that topic.

Next you have to master social media. If you are against this, then you are at a distinct disadvantage. That is a simply fact. I choose to focus on Instagram, Facebook, Twitter, and my Blog. You could start with growing your Facebook Page. I recommend using a Business Page. I recommend adding daily tips on your niche’. A business page is awesome because you can pay to grow it, and you can target people in your zip code and people with interests that apply to your niche’.

When you pick a date for your first Free Seminar, make an Event on Facebook. Then I recommend that you invite all the people that might be interested to the event. Next you can publicize it on your Facebook Page. If you want, you can boost the post to get the Event to more people. I recommend that you publicize the Event on all forms of your Social Media. You should have a call to action on the Event like “Call to save the date with spots limited to X”.

I also developed a database of coaches that I thought might work with me. I targeted running groups, soccer travel teams, baseball travel teams, and some high schools. The travel teams were great because many of them didn’t have strength coaches. The Free Seminar gave me a great excuse to call them up and request 5 minutes to stop by and explain what I was doing. Whether they came to the seminar or not, I was able to speak to them on the phone and many times in person. When you give stuff away for Free, people feel compelled to talk with you. Maybe they wouldn’t come the first time, but month after month of Free Seminar invites added up. Eventually almost all of them made one of my Free Seminars.

If you want to be successful in the strength and conditioning/gym world, you have to be a lot more than just a good coach. You might be the best coach in the world, but if no one knows it, then you are just a broke coach. Get out there and let people know that you are the expert by putting on the best Free Seminars in your area. Make sure that whenever your niche’ is mentioned around your area that people think of you first. If you aren’t willing to hustle and grind in this industry, then you are in the wrong business.

If you are willing to hustle a little, then you will become successful in the most rewarding industry in the world. You will be able to smile each and every day that you get out of bed. You will be able to change lives. What more could someone want?

I am excited about my latest project! The Mash Mafia Affiliate Program is going to change the game. We are going to give you guys a lot more than just a cool name. I want to help each and every person that partners with me to succeed in this demanding industry. Here is what we will be giving:

• Mash Mafia Programming designed for the affiliates members.
• Once per month Business Consultation with Coach mash
• MasterMind Go To Meetings with all Affiliate Owners and Coach Mash and guests
• Access via phone, email, etc
• Social Media Plugs
• Listed On Website
• Plugged on Podcast
• Branding
• Forum for Owners and Travis to Communicate
• YouTube Video Plug for each person that owners can send to new or prospective members

I am so excited to help you all become successful in the industry that I love with all my heart. For more information, email me at Travis.Mash@MashElite.com.

Universal Tips for Success

Universal Tips for Success

Ariel

I just got home from a long weekend in one of my favorite cities in America, San Antonio. I was teaching at another one of my Learn 2 Lift Seminars at Mission CrossFit. The people in San Antonio are some of the nicest people in the world. You can bet that I will be back next year, and not to mention the barbecue in San Antonio is to die for. Next weekend I will be in Ontario at CrossFit Whitby. I am so excited that Emily Drew and Rock get to go with me. We are going to do a few days at Niagara Falls, and then Learn 2 Lift touches down in Canada.

This weekend, I did a lot of thinking about all the ways that Barbell Life transfers to real life. One major way is the way that people find success. There are some simple Universal Tips that can help you all become successful on the platform, as a father or mother, or in business. I have applied these tips to a lot of areas of my life, and now I am passing them on to you.

1. You must be a “Master of the Mundane”! You have to be the person that does the little things, and you have to do them all the time. This is the person that wins. Ariel Stephens exemplifies this trait. She is on point with her nutrition, sleep, warm up, cool down, mental focus, recovery, and muscular balance. She doesn’t miss anything. This is why she will be hard to keep off international teams.

The same works in business. I am in constant pursuit of identifying all the little things that will make my business, Mash Mafia and The Barbell Life, the best Online Presence in the world. I am a long ways off, but I am working on changing that. Constant information, better customer service, proper hiring and training, communication, and quality control are all areas that I am working on now. There are a lot of Online Teams out there, but none that take their athletes as seriously as I do. You can ask Hillary Rizor about that one.

2. Relentless Approach- When everyone else is watching TV, the winner is stretching, recovering, or in my case blogging. This is the big one. Winners take advantage of every minute to do the things that others will not do. When other athletes go out drinking and partying, Future Olympians are taking their ice baths and going to bed. When lazy associates at the firm are watching football on TV, the future partner is studying the competition.

3. A Steady Mental Approach! This one is huge, so listen up. The athlete, businessperson, or parent that maintains a steady mental approach will always be the best. If one is strictly emotion driven, there will always be too much room for error. If any little thing goes wrong, the whole day or performance will be shot. My ability to relax and focus was no doubt the very reason that I was able to win three world championships. There was a time that this one was hard to work on or improve, but now there are several experts that can help athletes or businesspersons learn to focus.

4. Choose to do the Productive Thing instead of the Easy Thing! This is a huge divide between the successful and the not so successful. It’s easy to surf the web, play on Facebook, and scroll through Instagram, but doing the research, getting your sleep, and preparing for the next day is what wins. Ask your self frequently, “Am I doing the things that are productive, or am I wasting time?” A lot of use would be shocked if we added up the time that we wasted daily. Time is everything! It is our number one commodity.

5. Have a Plan! I am so surprised of the amount of people that go through life without a plan or goals. How do you exist? Or are you only existing? Daily we should have 1-3 main “to do’s” that are the hard things that will determine success. Make that connection to the person that you want to get to know, write that blog, or spend that extra time working technique.

All three of these tips can be improved and worked on. Think carefully and if you are lacking in just one of these, spend some time changing your habits and improving your weakness. A lot of these tips are habits that people have developed over time. These habits can be altered. It will take some time, but you can do it. Simply choosing to do the productive thing over the easy thing will change your life in all areas.

I hope that all of my athletes and employees strive to improve all of these traits. Helping people better their lives is something that I am totally passionate about. Look these over, and if there is something that you can improve, start right now. Don’t put it off! This life is short man, so get it done now.

Join Team Mash Mafia Weightlifting and prepare for your future!

If you are a powerlifter, you can get Coaching by Travis Mash to reach your goals.

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