Category Archives for "Mash Business"

Who Wants to be a Mash Mafia Intern?

Who Wants to be a Mash Mafia Intern?

We need one or two interns at the Mash Compound. We are looking for people that love to video, edit, and that love social media. We need a tech nerd that loves the barbell. You will still get to train with the team with Don McCauley and I as your coach. I only need someone to film twice per week. The rest of the time, you are training with the team, hanging out with me, and learning about coaching, social media, and online entrepreneurship.

Here’s what we need:

• A tech nerd that loves the barbell
• Someone who is interested in videoing workouts
• Someone that wants to learn about the weightlifting industry
• Someone that wants to learn the Online Industry

Here’s what you get:

• Social Media education
• Online Entrepreneurship education
• Networking with all the Mash Coaches, Athletes, and friends.
• Understanding the importance and development of website content
• Daily business of a Barbell Club
• Advertising and Marketing 101
• Great environment to train
• Get coached by the best weightlifting coaches in the industry
• Work around some of the best weightlifters and powerlifters in the country

We have enjoyed all the interns that we have had in the past. 70% of them ended the program with a job offer. I am not promising anything, but our company is growing. We need creative people that love the industry, and that want to change it for the better.

Our team is a lot of fun. We are all very positive and goal oriented. If you are not positive and goal oriented, then we are probably not a good fit. Keep that in mind when deciding to apply. We want game changers, and I hope that is you.

If you are interested in the internship, email:

support@mashelite.com

I can’t wait to meet, hang out, and work with all of you.

Sincerely,

Coach Mash

Don’t Put Your Eggs in One Basket! Multiple Revenue Sources!

To learn more about becoming a Mash Mafia Barbell Club Affiliate, click on the link:

==>Mash Barbell Affiliate Program

Check out the “Mash Squat Every Day” E-Book with 4 twelve week programs for weightlifting, powerlifting, super total, and bodybuilding. Find out more below:

>>>Mash Squat Every Day<<<

Don’t Put Your Eggs in One Basket

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Giving free advice to all of you that own or want to own a gym is one of the most rewarding things that I have the privilege of doing. Today I am going to give you the number one piece of advice that has helped me flourish over the years:

Always have multiple streams of revenue! Or as I like to say, don’t put your eggs in one basket.

Like the rest of you, I have made several mistakes over the years, but always sticking to having multiple sources of revenue has allowed me to always profit in this difficult industry. Too often people get so focused on the one aspect within the gym that excites them that they ignore the other opportunities that could help them succeed. No matter the size of your facility there are several revenue options that one can take advantage of.

I am in the business of helping people. I am not prejudice as to the type of person that I am helping. I have worked opposite ends of the spectrum. I have helped NFL Football Players crush it on Sunday. I have also helped 70+ year-old men and women learn to move better. Believe it or not, both instances are just as rewarding as long as people are achieving their goals.

Let’s look at a few different ways to earn extra income within your facility:

1. Boot camps- not everyone wants to learn to snatch! I know that seems crazy, but it is true. This is a truth that I have had to embrace. Some people simply want to move better, feel better, and look better. You don’t have to have a barbell to do any of these. Personally I love the barbell, but they intimidate a lot of people. A boot camp can introduce people to working out. Then when they feel comfortable, introduce them to other aspects of fitness.

2. Athletic Performance- Training athletes can be a great revenue source. I am living proof. When you are training adults, you have already gained the confidence in a lot of parents. That is the number one barrier to overcome. Trust me, there are a lot of athletes out there that need a good coach to help them get bigger, stronger, and faster. Start by holding a FREE seminar, and invite your current member’s children, and have them invite their friends to bring their children as well. If you only have 50-100 people in your box/gym, you already have enough potential members.

3. Personal Training- This is a source of revenue that has helped my gym be successful for many years. Not everyone is ready for a group! Heck some people simply don’t want to be a part of a group. They realize that if they pay extra, they can get personal attention. It’s a great way to fill the hours that your gym is not busy.

4. Proshop- a well run proshop can produce thousands of dollars per month. Notice that I said a “well run” proshop! If you just stick some t-shirts and some drinks in the corner that doesn’t guarantee that anyone is going to buy your stuff. The key is that your proshop is pleasing to the eye, organized, and filled with items that people like. I recommend creative t-shirts, supplements (from Competitive Edge Performance), FITAID, recovery tools, tape, and anything else that your members might like. Ask them what they like! They will tell you. Make sure that someone is in charge of the proshop. I recommend having someone that looks at the proshop as their own business, so they will pay attention to sales, inventory, layout, etc.

5. Weight loss- this alone could be a huge revenue source. Get creative! You don’t have to get these people in a class. You could simply council them on nutrition, being active, and overall lifestyle. If nutrition is something that you are into, then I recommend this source over all others. People in America need help! America is overweight as a whole, and most Americans don’t have a clue how to get the weight off. If you care about people, this is a way to help the most people. Advertise classes in weight loss, and the people will flock.

6. Barbell Club- Barbell Clubs are a cool niche popping up in gyms/boxes all over America. Some people just want to Snatch, Clean & Jerk, Squat, Bench Press, and Deadlift. Personally I am predicting that this phenomenon with a little assistance work and cardio will be the future that fitness is heading.

You have to know your area for any of these elements to work. What are the demographics of your area? What are the demographics of your gym? Surveys are a great way to find out the items that your own members would like to see added.

The real key is “don’t get so swamped within your business that you can’t work on your business”! That is the way to drown! I hope some of these elements will spark an idea that can help your business thrive.

You guys are the soldiers in the trenches. If I want America to get healthier, I realize that I have to help all of you. This is one of my biggest passions for the coming years. If you have any questions, feel free to message me below in the comments section.

If you are interested in having your own Mash Mafia Barbell Affiliate, click on the link below:

==>Mash Barbell Affiliate Program

Growing Your Barbell Club

Check out the “Mash Squat Every Day” E-Book with 4 twelve week programs for weightlifting, powerlifting, super total, and bodybuilding. Find out more below:

>>>Mash Squat Every Day<<<

Join Team Mash Mafia for weightlifting, powerlifting, athletic performance, bodybuilding, running, or a hybrid approach. This team is already taking over weightlifting, and I plan on taking over all of the other disciplines one at a time. Check it out below:

>>>Team Mash Mafia<<<

The 3-Day Mash Camp is happening at the Compound July 8-10. Max Out Friday and Dinner with the team on the 8th, seminar on the 9th, and meet seminar followed by a sanctioned meet on the 10th. To find out more, check out the link below:

3-Day Mash Camp July 8-10

Growing Your Barbell Club

Barbell Clubs are becoming more and more popular throughout the world. A lot of times this is simply an addition to an already existing CrossFit. However, lately there are a lot of barbell clubs popping up that are just stand alones. It’s exciting to witness this growth.

What is a barbell club? A barbell club is a club designed around the barbell and all of its movements. Most of them are centered around weightlifting and/or powerlifting. Weightlifting of course focuses on snatch and clean & jerk. While powerlifting has the back squat, bench press, and deadlift.

At the Mash Compound we have both, and they are able to co-exist quite nicely. For my personality it is perfect. I get bored quickly, so having both sports keeps things interesting. It’s funny to watch the two sides interact. The powerlifters are constantly pushing my weightlifters in the back squat, while my weightlifters are blowing the minds of the powerlifters with their athletic movement.

1. Culture

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This brings me to my first point. You need to define your culture right away. The culture is going to be created by the coach/owner, and not everyone is going to fit that culture. At the Mash Compound, we are filled with National and International level weightlifters and powerlifters. We also have a few that are close to becoming Nationally and Internationally ranked. Believe it or not, we have a few that just like to workout.

The common theme is that they all take their training very seriously. They are there to get coached by the best coaches in the business. However, another part of our culture is that we like to have fun. We play music. We laugh. We joke around. However, we put the work in.

We are also very close. These athletes have moved from all over the country to train with the coaches at Mash. I’ll be honest. It takes me about a month to warm up to these athletes. That’s not because I am a jerk. It is because I invest a part of me into these athletes. I want to see if they survive it. The culture alone will weed out people that don’t fit it. The massive amount of work will weed the rest out.

My athletes keep me up at night wondering how I can serve them better. I don’t want to waste a place in my heart for someone that isn’t going to be around. My wife tells me all the time that it baffles her how quickly that I can give my heart to someone. I believe that to be a gift from God, but it can also get me hurt often. So if you come to the compound, I might not talk to you or coach you very much for the first month or so. That’s not because I don’t like you. It’s because I am waiting to see if you make the cut.

This brings me to a point that I have to make. Lately, a few people have given my Junior Elite Squad some hate via social media and messaging. Let me remind you, I am their coach. If you have something to say to them, you can say it to me first. I am not quite sure what fault you can find in them, but let me tell you what they are about. These boys train harder than anyone that I have ever coached before. They have put their entire lives on hold to pursue this sport with dreams of the Olympic Games someday.

Dylan Cooper has been my athlete for a long time, and that boy has believed in me as a coach as much as I have believed in him as an athlete. You might not like him because he voices his opinion, and maybe you don’t like his opinion. Then stop watching his crazy videos. If you have something to say to him or anyone on my team, just direct it to me. Dylan, Nathan Damron, and Tom Summa took the leap of faith to move to the Mash Compound before anyone else. Their faith in me as a coach has earned them my loyalty. I look at these kids as family, so I advise all trolls to troll elsewhere.

OK sorry for the rant, but that had to happen. The culture that you grow will create the atmosphere within your gym. This culture should radiate from each member. When people walk in our gym, they can almost immediately feel the culture in the air. The culture will help to create the community, which brings me to the next point.

2. Community

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There is nothing more fun than hanging out and experiencing the family like feel that you have created within the walls of your club. The barbell does amazing things my friends. The barbell can unite groups of people much like blood unites people that are related. There is something about sweating together and grinding together that brings you closer.

Let’s face it, most people will never understand the desire to be the best at something. I know when I was coming up, no one in my family understood my desire to be the strongest man on earth. They thought I was crazy, and they were probably right. Most people that want to be the best at something are obsessed just a little, or in my case quite a lot. Only your teammates are going to understand.

This goes for cultures that are simply fitness related. People will not understand a desire to just get in shape. However, the people that are on the same path will be supportive and understanding of each other. To be honest, it’s the community that has always been my favorite part of owning a barbell club. There is something very comforting about being part of a pack. It’s empowering for all the members.

A lot of people talk about community, but how is a solid community formed? You have to do life together inside and outside of the gym. We love going to a local restaurant called Chang Thai. We sit outside, order some food, and the laughs begin. We tell stories of the old Mash compared to the new Mash. I tell them some of my old stories, and we just have fun. My athletes don’t know it, but my heart literally fills with love every time we do this together. I will just sit back and look at the team. I just like to take it all in. I just feel very blessed to have such amazing people lifting at my facility.

Going out to eat is only part of it. We are lucky because community is kind of built in to our team. We travel all the time to meets throughout the country. These meets are great for building community. However, this year I am planning something awesome. I want to take my entire team to my hometown and go canoeing. I want to show them all where I was born and raised while experiencing the amazing New River.

3. How Do You Grow It?

After you have decided on the type of culture and made a plan for nurturing the community, now it’s time to get some members. Initially, you are going to need to put some work in. I recommend using social media to target the market that you are looking for. The target market will be defined by the culture that you are looking for.

First, you will need to create a Facebook Page, and Instagram Page, and possibly a snap chat or twitter. I am going to focus on Facebook and Instagram right now because those are the two that I use the most. Facebook is awesome because you can create advertisements to simply grow your page, and you can use the tools that Facebook provides to target age, cities, and counties. You can also target interests at the same time. I recommend starting with simply growing this page. You should post an article and a video daily to keep their interest, and to start establishing yourself as an expert.

Instagram is where you really peak their interest. Videos bring your words to life. Don’t just post videos of yourself lifting or of you existing athletes. I recommend that you explain what is going on and become the teacher. For example, make a short video explaining the pull, or a short video explaining a few aspects of the squat. This is how you become the expert.

I recommend starting a blog and a newsletter as well. Are you seeing the pattern? It’s all about giving away Free information. The more that you give away will result in more and more people looking to you as the expert. Dave Tate taught me this years ago. If your sincere goal is to just help people, your business will grow.

Now let’s get them in the doors. I grew my gym at first by putting on Free seminars once per month. I would set up events on Facebook, and invite all the people near my gym. I also started a database of all the people that I met or came into contact with. I would invite them via an Evite.

Some other ideas to get big turnouts for the seminars are:

• Make fliers and pass them out all over town in the places that make sense. (Just 25 per day x 20 business days= 500)
• Invite all the sport clubs and schools from all over the area. Tell them that the coaches and athletes are invited to attend. It might take several tries before they come, but over time they will let their walls down.
• Invite all the adults that you know, and encourage them to bring their children. Maybe you can get one or the other or both.
• If you are a part of any clubs, organizations, or churches, invite the other members.
• Change the topic each time: barbell as related to mobililty, adding muscle is related to fat loss, or strength as related to life expectancy. If you want to train some athletes: Olympic lifts to improve power production, absolute strength as it relates to speed and vertical leap, or bullet proofing your athlete with strength training.

The key to all of this working is consistency. You have to have a system and stick to it everyday. For example, I write a free article for all of you at least five days per week. We also release at least one podcast. We normally release two YouTube Videos except now we are working on adding a lot of quality, so we are on hold for one more week. I try to post at least three videos to Instagram everyday. These things add up over a year.

Here’s the thing. You might be the best coach in the world, but if no one is coming to you, then the world will never know. If you want to run a successful Barbell Club, you have to be as good at business as you are a coach.

Our goal is to help our affiliates out in all departments. Don McCauley, Chris Wilkes, and I met today, and we are excited to take the affiliate program to an all new level. I want to teach all of you to be amazing coaches and successful business owners.

If you want to learn more about the Mash Barbell Affiliate Program, email me at:

Mash Barbell Club Affiliate

Here’s more about the team if you don’t want to be an affiliate:

Team Mash Elite is off and running. Our goal to improve the sport of Olympic weightlifting is having progress already. However we still need your help in making our dream a reality. We are also very excited to watch our ‘youth at risk’ program scatter throughout America and the world. Here is a full report of the progress: “Team Mash Elite Update”

Here are the ways that you can help with this dream:

1. Become an affiliate– Our first affiliate ever was Undisputed Strength and Conditioning in Minneapolis, MN. Vinh, Jason, and the team up there is an extension of our team in North Carolina. They coach with us at National meets, and their athletes are a part of our National Teams. We are one big family. For more details about becoming an affiliate email affiliates@mashelite.com

2. Become a Partner– for more information about that email me personally Travis.Mash@mashelite.com

3. Donate to the Team– thousands of you guys and gals read these article every day. If all of you donated $1-2 we would be in a much better situation. Click on the link below to donate:

Donate to Team Mash Elite

4. Come to the 3-day Mash Camp July 8th thru the 10th click the link below to find out more:

3-Day Mash Camp

5. Volunteer with fundraising, administration, or simply prayers. If you want to help, email us at:

info@mashelite.com

We have big goals. We get it. We will definitely need all the help that we can get. This thing is bigger than three coaches. We need a team. A massive team! We are going to either do this once and for all, or stop talking about why America is terrible on the international scene. This is a chance for all of us to have a part in this.

Please share this with all of your friends!

Simple Strategy to Grow Your Business

Simple Strategy to Grow Your Business

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Growing your gym is something that we all need to do. However, most of us love coaching, and that is all that we really like to do. The problem is that you have to market your business to keep the lights on. It’s that simple! Here is a strategy that will keep you doing what you love.

Let’s start with the “end in mind”, shout out to Steven Covey! Once per month host a Free Seminar at your facility. I recommend choosing varied topics. Keep track of the people that attend, so that you will see what topics people are drawn to. I suggest topics such as nutrition, weightlifting, powerlifting, weight loss, and strength & conditioning. These are the broad topics so now narrow it down. For example, under the nutrition topic do a seminar on supplements, or even more narrow “the use of creatine”.

You want the seminar to last about 1-2 hours, and then open it up for questions and answers. The key is to establish you as the expert in the area. If you find that most people are drawn to supplements, nutrition, and weight loss, then you might consider targeting the weight loss population. The key is to identify a very specific population to find out what you niche’ really is. People will probably be drawn to whatever you are the most passionate about.

While they are there, you will want to have each of them fill out a little survey. With that survey, you will want to acquire their name, address, email, phone #, and what they are looking for in a gym/box:

• Group fitness
• Personal Training
• Boot camp
• CrossFit
• Weightlifting
• Powerlifting
• Showers
• Daycare

This information will let you know if that person is a fit for your facility and culture. This is so important because you don’t want one person that will mess up the atmosphere for all of your existing members. You will also find out if there is a big group that are looking for that one thing that you don’t have like a shower or daycare. You might find that it is more economical to build a shower.

The biggest key to this whole plan is getting people to show up to the Free Seminar. Believe it or not, people will not flood to your facility just because you are putting on a Free Seminar. People have to first find out about it. Some gym owners actually think that the Universe orbits around them. FYI it doesn’t! People do not just surf the Internet looking for Free Seminars in your area.

You have to let, as many people know as possible. Here are some cool ways of letting people know about it:

• #1 is your current members! Have them invite their friends and family. Host a party after the seminar for the members and their invites to hang out. This is a great way to build your facility with the same culture.
• Facebook! You will need a business page if you don’t already have one. Post the Free Seminar periodically on your personal page tagging key members and friends. Post it on your Business Page, and pay to boost the post. Set a budget, stick to it, and use it. I suggest starting with $100 per month, and track the progress.
• Develop a database of people and organizations that you want to target. For example, if strength and conditioning is your thing target high school coaches and travel coaches. Then you will want to send them an invite over email, and follow that up with a phone call. During the phone call, ask them for a 5-minute appointment to tell them more about the FREE Seminar. If you get the appointment, 70% is accomplished because now they know you. The Free Seminar simply gives you a reason to email them, call them, and to meet them. If they come to the seminar, then you are set.
• There is also the obvious social media routes Instagram, Twitter, YouTube, etc.
• I would also try the old guerilla techniques like giving out fliers to all the businesses within a 3-mile radius.

The key is to track where the attendees found out about the seminar, so you will know what types of marketing is working. All the ideas that I mentioned above are Free except Facebook Ads, so it fits the budget of any start up facility. The key is getting out there and doing the work.

Obviously, at the seminar you will want to give the attendees a reason to join that day like a discount, free month, or free personal training. You will have them present, motivated, and blown away, so that is the time to help them make a decision for Fitness. Having the little party after the seminar will be key for taking their walls down, letting them get to know the other members, and letting them see that your facility is different than all the rest.

I hope that this article gives you a little direction that will help you grow your business. Right now the most exciting thing that I am working on is a Mash Mafia Affiliate Program. I am going to offer:

• Mash Elite Coaching Certification
• Programming
• Branding (banner, logo use, etc)
• Affiliate Page on Mash Elite Website with website, info, and location
• Ability to publish articles on Mash Elite Website
• Secret Facebook Group to communicate with Mash Elite Coaches, athletes, and other affiliates
• Access to “at risk” program, strategy, and implementation
• Growth Strategies (marketing, social media, advertising, and retention)
• Recruiting strategies for athletes and “at risk”
• Identifying potential top level international and National athletes
• Tax Benefits of supporting a 501c3
• Quarterly updates, feedback, and input

If you are interested, email me at affiliates@MashElite.com.

Good-luck growing your business and making this world a little healthier!

So You Want to Own a Gym?

Check out the “Mash Squat Every Day” E-Book with 4 twelve week programs for weightlifting, powerlifting, super total, and bodybuilding. Find out more below:

>>>Mash Squat Every Day<<<

Join Team Mash Mafia for weightlifting, powerlifting, athletic performance, bodybuilding, running, or a hybrid approach. This team is already taking over weightlifting, and I plan on taking over all of the other disciplines one at a time. Check it out below:

>>>Team Mash Mafia<<<

The Squat Every Day Learn 2 Lift Clinic is coming to Orlando, Kentucky, and Canada. To find out more, check out the link below:

Mash Mafia Squat Every Day Learn 2 Lift Clinic

So You Want to Own a Gym?

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Traveling around to so many gyms/boxes in America has caused a special place in my heart for the owners. The Barbell Life podcast was formed from an idea that the Barbell can bring people together in a family relationship. There are members at the Mash Compound that are just as close to my heart as blood relatives. In certain cases, I have members that have grown closer to me than blood relatives.

It’s not that I don’t love my family. I do! It’s just what happens in a gym. Watching people improve their very life from being in better shape, getting stronger, and looking better is an incredible honor to be a part of. That journey is full of ups and downs that a coach experiences with those people. People overcome self-doubt, injuries, and an obstacle course full of challenges to reach their goals within a gym. This journey is an emotional roller coaster that a coach rides with each and every athlete and member.

I have athletes that are like sons, daughters, brothers, and sisters, and they each know who they are. I cry when they cry! I laugh when they laugh! When they win Gold, so do I! When they come up 1 kilo short, so do I. There is no other relationship quite like the strength coach and the athlete, and I love it.

Now The Barbell Life is taking me in about two different gyms per month teaching my Learn 2 Lift Series. I am getting to know some of the most amazing people in America. One thing that you can all be confident in is that gym owners are some of the most humble and gracious people that I have ever met. They all started their business because they wanted to help other people. Their very lives revolve around helping others reach their own personal goals.

I can’t help but to love each and every one of them. They are all so similar. They put the needs and wants of each and every one of their members way before their own. It’s not because they are trying to get rich. It’s because they want with every ounce of their being to help each and every member. If they had 100 members with 99 exceeding their goals and 1 falling short, they would not sleep a wink trying to figure out how to help that one person. It’s just who they are.

Meeting all of these amazing people has caused me to want to do more to help them all succeed. These people work 14-hour days and seven days per week, and they deserve to be successful. I have some great ideas to help them that I will release over the next month, but for now I want to write at least one article per week designed to give them new ideas and information to help their business.

Today I just want to give you all some things to think about before opening your gym/box. I have never met a person that loved to work out that didn’t want to open his or her own gym. My friend Ox and I knew that we wanted to own our own gym while we were banging weights in college. We daydreamed of owning our own facilities stocked with all the best equipment, training all day long, and helping people get jacked in our spare time. We knew that when we opened the doors people would flock in to work out with Ox and the Mash Monster. Right? No very wrong! Here is the truth!

• Getting a decent loan is almost impossible without collateral or a bank account already full of money. My wife and I did things the old fashioned way. We saved the money by working hard and saving. It’s funny because now people are begging to loan us money, but we don’t need it now.

• Employees will open their own facilities if given the chance, and some people will leave with them. No matter how hard you try, this is a fact. My advice is to get Rock Solid Non-Competes for each employee to sign before working one second. Today’s gyms are easier to open than in the past. With $10,000 a person can start a decent facility. Besides getting a Non-Compete, I recommend acquiring funds to open a facility that is hard to compete against. Open the best place in the area, so that not any Tom, Dick, or Harry can open up and compete.

• Members that you thought were loyal will leave you for other facilities no matter how close you think that you are with your members. Don’t sweat this. It is just business. If you don’t have thick skin, be careful of taking the plunge. Once again have the best facility in town.

• If you think that you are going to kill it because you are the best coach in town, get ready to fail. The key to doing well in the gym business is to separate your gym from the other gyms. You need the best CrossFit competitors in town, or the best weightlifters in town. You need the best strength and conditioning program with the best athletes in town. You need something that sets you apart from the other people. This will form your culture, and it will attract the people that are interested in that particular aspect of fitness. Everyone thinks that they are the best coach. If someone is shopping around, they are going to hear each gym claim to have the best coaching. The key is to have something that the other gyms can’t claim.

Don’t be just another gym talking about your superior coaching. I hear that all the time. I have news for you. Everyone believes that their coaching is the best. Everyone can boast this whether it is true or not because the average person has no idea. You can’t boast having the best CrossFit Team around unless it’s true.

• Realize that the gym business is one of the most volatile businesses in America. Gyms go out of business each and every day. If you do not have a solid business plan with solid cash flow, you are going to have a hard go at it. I recommend having your sales software, systems, accountant, bookkeeper, lawyer, and reporting systems in place well before opening day.

These are just a few things to consider before taking the plunge. I am not trying to talk you out of it. I am just trying to make sure that you are prepared first. If you are not prepared, take a little extra time to get prepared. It’ll be worth the wait, and your members will appreciate it.

We are opening up the “Mash Barbell Club” Affiliate Program once again. We have added staff, programs, and services, and we are now prepared to watch this thing spread. All proceeds will go towards helping the Mash Elite Team, so all affiliates will be actual team members. Here are some of the benefits:

• Mash Elite Coaching Certification
• Programming
• Branding (banner, logo use, etc)
• Affiliate Page on Mash Elite Website with website, info, and location
• At least one podcast per year on The Barbell Life
• Ability to publish articles on Mash Elite Website
• Secret Facebook Group to communicate with Mash Elite Coaches, athletes, and other affiliates
• Access to “at risk” program, strategy, and implementation
• Growth Strategies (marketing, social media, advertising, and retention)
• Recruiting strategies for athletes and “at risk”
• Identifying potential top level international and National athletes
• Quarterly updates, feedback, and input

If you are interested, email us at:

affiliates@mashelite.com

Growing a Weightlifting or Powerlifting Club

One of the ways that I support my team is partnering will all of you. If you enjoy the videos of our young team and appreciate what we do at Mash, maybe you will partner with us in sending these young men and women to Junior Nationals. We never want something for nothing, so here is what we are offering:

Any amount over $25 gets you a 15-30 minute consultation

Any amount over $125 gets you a Consultation and a Mash Mafia Weightlifting Banner.

For $200 or more you get 12 weeks of Programming and the Banner

>>>Donate Here<<<

Growing a Weightlifting or Powerlifting Club

Junior Lifters

How do I start and/or grow a weightlifting or powerlifting club? I get this question a lot. My answer is that it isn’t easy, but if you love the sport, it is totally possible. In 2011, I started dabbling in Olympic weightlifting again. Up until that point, I was focused on athletic performance for athletes trying to improve their skills for football, basketball, wrestling, etc.

Rebecca Gerdon was the first athlete to ask me to train her for weightlifting specifically. I jumped at the chance to train someone for a sport that I love with all my heart. At that point, I had been away from the sport for about eleven years, so I was pretty excited.

Rebecca and I

I was already teaching my athletes the clean and overhead squat, but this prompted me to take things up a notch. I started teaching a few of my younger athletes the snatch and clean & jerk. It was amazing how some of them took right to the sport. By 2012 I was taking a couple of athletes to the Youth Nationals and three to the University Nationals.

In 2013 I took a pretty big team of seven to the Youth Nationals and two to the American Open. In 2015 I took about thirty to the American Open, and my team placed 2nd in the entire Nation. The progress has been remarkable. Now weightlifting is my full-time job, and I love it.

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Here are a few more of my team’s accomplishments over the last couple of years:

• Three Junior World Team Members
• One Junior National Gold Medalist
• One Pan American Bronze Medalist
• Countless Junior and Youth Medalists
• Canadian Senior World Team Member
• 2 Silver and 2 Bronze Medalists at Senior Nationals

It has been a whirlwind over the last few years. I have enjoyed every second of it. My team is part of my family. I am constantly thinking of ways to provide them more. For weightlifting in America to progress, coaches in America need to think a little differently. Here are some things that I am currently working on to provide my team:

• A University Program at Winston-Salem State University
• Weekly therapy with Chiropractic and Physical Therapy
• Profit sharing on some new ventures that I am working on
• Different avenues of income like seminars or coaching
• Stipends

I am already providing stipends for three of my onsite athletes. This might seem like a far cry away for most of you, but it is something that you need to start thinking about now. I always try to begin with the end in mind, which is something I learned from Stephen Covey. I was dreaming of a team that I have now, when I only had 2-3 athletes.

Now I realize that most of you are just starting out, so I am going to address ways of growing a brand new club. I will say that weightlifting clubs are great for CrossFits or Strength and Conditioning Gyms. Both of these types of facilities have a built in population that are perfect candidates to try out Olympic weightlifting. However, just starting a stand-alone barbell club is fine too.

Either way there is going to be some work that needs to be done. Here are some of those steps:

1. Define the population that you are going to target like youth, juniors, seniors, or master level athletes, or a combination of more than one of them. Once you know the population, you now know where to market.

2. Create awareness- Olympic weightlifting is a beautiful sport, but most of the world doesn’t realize it. Most people haven’t heard of the sport, or they confuse it with Powerlifting. Your job is to educate your area. I recommend a series of FREE seminars in your area. Then I recommend that you invite everyone that you know, their friends, and their children to attend the seminar.

The key is to explain the benefits of the sport like power production, flexibility, speed, and balance. That will encourage them to try it out to improve their other sports if nothing else. Parents love the fact that weightlifting has such a low injury rate.

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Several of my weightlifters compete in another sport. Some of them used to compete in other sports, but quickly fell in love with weightlifting. If you are a great athlete that happens to be undersized, weightlifting is the perfect sport.

3. Social Media- You should at least have a Facebook, Instagram, and Twitter. Facebook and Twitter are awesome because for a few dollars you can target the exact population that you defined earlier. You can grow your followers based on that population, and you can boost posts based on that population. You should also form a Facebook Event for all your Free Seminars, and then invite the people that have liked your page.

The content of your social media pages should be educational and/or entertaining. When people see the beauty of a snatch and see people having fun doing it, they are more likely to try it out. I personally like to make at least three posts per day. Here are some quality times to post:

9a
Noon
6p
8:30p is prime time (save your best post for this time)

4. Other places to market- Most of us have all the clients that we could ever want right under our noses, but we simply do not open our eyes. Take a piece of paper and write down all the people that you know like friends, family, church family, co-workers, classmates, etc. Then you have to remember that all of those people have friends and family. If you show them that you sincerely have a love for weightlifting and for other people, they are going to at least check it out.

5. Results- This is the best way to grow a club. If your athletes are killing it, other people are going to want to visit your club. This is the number one way that I have grown my club. Plus if your athletes are doing well and having fun, they are going to invite their friends. A referral is always the best source of new business.

Growing a new club isn’t easy, but nothing worth having is easy. If you want it bad enough, I have given you a few of the first steps to take. I recommend that you use your own creativity to come up with ways to grow your club.

I had a powerlifting team long before I had a weightlifting team. For some reason, the powerlifting team had dwindled, but now I am focused on having both. I will grow my powerlifting team the same way that I have grown my weightlifting team. I will create awareness, provide the perfect equipment and facilities, and do my best to offer my athletes as much as possible.

We are in an era where one can actually make a living coaching weightlifting and powerlifting thanks to CrossFit. It is up to us to keep that momentum. Personally I want rest until I can provide something substantial for my weightlifters and powerlifters. I hope that all of you reading this will join me in taking strength sports to an all-new level.

Please share this if you believe others might benefit from the content. Ask any questions in the comment section and I will answer promptly. This topic is something that I am passionate about, so I will do my best to help any of you.

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