Fitness Marketing and Branding with Kandace Hudspeth – The Barbell Life 374

We talk a lot about being a good coach – about programming, technique, and connecting with an athlete.

But you’re not going to go far in the coaching world if you can’t pay your bills.

That’s why I’ve said time and time again that athletes and coaches need to understand marketing just like they do coaching.

Right now there are athletes out there who need your help. You owe it to them to get in front of them with the right message at the right time. (Not to mention, this will make you financially successful too).

So on this podcast, we talk with Kandace Hudspeth – who is the Chief Marketing Officers at Hybrid Performance.

She’s got a long history of working with some incredible brands and growing their business. So listen in for marketing gold.

THE SEMINAR SERIES TO RULE THEM ALL

ACCESS THE RECORDINGS TODAY


For Coaches and Athletes

Strength and Conditioning, Olympic Weightlifting, Powerlifting, Technique, Programming, Business, and the Art of Coaching

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • What she learned at Bodybuilding.com
  • The danger of not preparing for success
  • How to learn from your competition (to save time and money)
  • Why it’s BAD for you to be the “hero”
  • The MAJOR mistake that businesses make in their marketing
  • and more…

Kids in Weightlifting with Will Bujanda – The Barbell Life 373

Youth athletes are near and dear to my heart. A coach who works with these athletes can change lives.

The problem is that coaching kids is a completely different endeavor from coaching adults. And lots of people get it wrong.

Well, my good friend Will Bujanda is here to get that straightened up. He’s developed a specialty for training kids in weightlifting – so listen in to hear all about it.

STRENGTH UNIVERSITY VIDEO CURRICULUM

THE PERFECT WAY TO GROW IN KNOWLEDGE DURING THIS TIME OF SOCIAL DISTANCING

It's finally here... Learn about technique, programming, assessment, and coaching from a master. For strength coaches and for athletes, these 53 videos (7 hours and 56 minutes of footage) will prepare you to understand the main lifts for maximum performance and safety. Get ready to learn...

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • CrossFit coaches teaching the wrong way
  • Why recovery in kids is so different
  • Swimmers are crazy?
  • Why a legend in strength didn’t like me
  • Hip sockets and “putting the brakes on”
  • and more…

Ashe County Strongman with Brian Chatham – The Barbell Life 372

There’s something about the rural mountains which produces tough guys.

And today we talk with my cousin, Brian Chatham… who doesn’t disappoint if you’re looking for Ashe County strong.

Brian has trained in Highland Games and strongman. Recently he’s even gotten into endurance running for health reasons – which is real feat for a guy this big.

So listen in!

COACH MASH'S GUIDE TO HYBRID TRAINING

The Art of Combining:

Weightlifting - Powerlifting - Bodybuilding

Strongman - Functional Fitness - Endurance Cardio

Learn the art and science of how to train multiple disciplines simultaneously. Get stronger, faster, bigger...
and DO WHAT YOU WANT.

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • Basing his training on carrying an elk while hunting?
  • Getting into endurance for health
  • Core training for wrestlers
  • Thriving in chaos (the key to success?)
  • His parents MAKING him fight with other kids
  • and more…

Breathing, Posture, and Movement with Arianna Hoffman – The Barbell Life 371

When I first heard about how many athletes were working on their breathing, I honestly wondered if it was a scam.

But after digging into the research… and after seeing the results that many have had…

Now I’m a believer.

And that’s just the tip of the iceberg on what we talked about with Arianna Hoffman.

So listen in to this podcast today to hear from Arianna all about movement, breathing, posture, planks, assessment, coaching certifications, and so much more.

JUST LAUNCHED: DATA DRIVEN "GOLD LEVEL" COACHING

Make the quickest and most dramatic progress possible with the expert coaching of Mash Elite... combined with cutting-edge data-driven decisions.

* Fully Customized Programming

* Unlimited Technique Analysis

*Data-Driven Athlete Monitoring

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • Mouth taping for better breathing, better sleep, and more gains
  • RKC planks as a teaching tool
  • The magic equation of pain
  • A simple but balanced program for all planes and movements
  • Charles Poliquin using step ups to reveal dangerous weaknesses
  • and more…

International Meets with Bobby Sirkis – The Barbell Life 370

We just got back from the Junior Pan Ams – and I had the chance to spend some time there with Bobby Sirkis.

This man is going places as a weightlifting coach.

So we get into the craziness that was the PanAms on this podcast… and how we handled the incredibly difficult challenge of having so many meets so close together.

JUST LAUNCHED: DATA DRIVEN "GOLD LEVEL" COACHING

Make the quickest and most dramatic progress possible with the expert coaching of Mash Elite... combined with cutting-edge data-driven decisions.

* Fully Customized Programming

* Unlimited Technique Analysis

*Data-Driven Athlete Monitoring

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • Using the Mash Method in the back room
  • Do they quit too soon?
  • The rising standards for women… and how far they’ve come
  • Brilliant meet concepts
  • The planning challenges of having three meets so close together
  • and more…

Army Football and Brilliant Programming with Brandon Reyes – The Barbell Life 369

I was so excited to talk with Brandon Reyes.

As a coach at West Point, I knew he would have some great insight to share.

But I was still blown away.

I love the programming knowledge bombs he was dropping – so check out this podcast and get ready to take notes.

JUST LAUNCHED: DATA DRIVEN "GOLD LEVEL" COACHING

Make the quickest and most dramatic progress possible with the expert coaching of Mash Elite... combined with cutting-edge data-driven decisions.

* Fully Customized Programming

* Unlimited Technique Analysis

*Data-Driven Athlete Monitoring

LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • Doing heavy single leg work
  • Less conditioning and more speed
  • Data is magical if…?
  • Starting with Block Zero
  • Accommodating resistance during peaking
  • and more…

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 TOMORROW

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