Will You Jump Off The Cliff?


Today on Weightlifting Talk (http://www.spreaker.com/user/weightlifting_talk/boombastic) a question was asked about what it takes to be a world champion. I have talked about this subject a lot, but today I answered the question a little differently. I told the Nation a story about my Bachelor Party in Boone, NC, and right away I knew that I had explained the will of a world champion. Weeks before my wedding and bachelor party my now wife Emily Drew told me that I could do anything other than jump off anything into water. She was more concerned with my life than any other thing that could possibly happen. I tried to obey her wishes, but there is something inside of me that will still show its ugly face at times. A Darkness! A place that others just simply won’t go! I grew up with this unexplainable side of me! A chip on my shoulder! A desire to prove to the world that I was different.

Late the night of my bachelor party I was starting to get that feeling of one more crazy episode of all out madness. I actually started yelling at a guy for beating my Best Man Kevin Jones in a game of pool. Well him and Ox knew me well enough to get me out of the pub, so it was Kevin’s idea to go to one of our childhood spots, Houndear’s Dam. It’s a 30 ft high dam that hoovers above a cold Boone, NC lake. By the time that we got to the spot it was 3 am, and I decided to back flip off the thing. Kevin and I were the only two out of the group of twelve that were crazy enough to jump. It was insane, but is it a coincidence that Kevin owns his own corporation, and I’m a world champion that owns my own corporation?

During my jump I over rotated and fell on my shoulder. I dang near drowned, but I managed to survive. One night while on my honeymoon Drew rolled over on my shoulder, and I screamed in all out agony. I had to be honest, so I told her what happened. She was furious with me! I then asked her a series of questions. Did you fall in love with me the athlete? Did you fall in love with me the world champion? She answered yes, and I answered that she had fell in love with the guy that jumps off a Dam when no one else will! The guy that does what others won’t!

I’m not telling you guys that you have to jump off a Dam to win a world championship, but you better be willing to jump if you have to. You better be willing to do what the normal person won’t! You better be willing to train when you don’t feel like it! My question to you in life is:

Will You Jump Off The Dam?

Don’t lie to yourself! Be honest! It’s ok whatever the answer, just know that I am that guy!

If you want to learn more about being a champion, email me at:


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Dreams Are Manifested With a Plan


To bring anything great to life a plan has to be in place. Anyone that accomplishes anything that is amazing is a great goal setter. At MashElite we talk a lot about goal setting, and I express that all of my great athletes are great goal setters. On my podcast Weightlifting Talk (www.Spreaker.com search weightlifting talk) a lot of our listeners are people that want to succeed in life. We are constantly preaching the message of “love your life or change it”, and we celebrate people that are “black sheep” meaning people that go against the grain. To do that one needs a plan in place. I heard the great coach Lou Holtz give a lecture about goal setting back in 1997 when I was at the Olympic Training Center. His story stuck with me ever since.

During Lou Holtz’s youth he was an uneducated Irishman that was working a blue collar job. I can’t really remember the job, but I think that the job was in a steel mill. Most people would go home crying, but Lou locked himself in a room and wrote down dreams. He came up with 100 dreams, and one was to be the head football coach of Notre Dame. What if he had told you his dream? Most people would have told him that he was crazy. At the time of the lecture he had already achieved 97 of the dreams. This is the process: Dream it, write it down, formulate a plan, commit it to reality, and reevaluate. I am going to do a series on goal setting over the next few weeks to help my MashEliters and The Attitude Nation to reach their dreams.

Today I am starting with “Dream It”! First you need to check your mindset. A paradigm is your view of reality. Shift that sucker up man! What I mean by that is whatever your view of reality is now shift it higher. No one becomes President of the United States without first having the Dream. No one becomes the best basketball player in the world without having the Dream. Michael Jordan had that Dream! Don’t put limits on yourself. I hear excuses all the time like: I’m not smart enough, I’m not strong enough, or I’m not tall enough. Tell Muggsy Bogues that! He was 5’3” playing in the NBA. When you find challenges in your life, those aren’t reasons not to succeed. They are points that you have identified that need to be rectified. Get to work man! What I’m trying to say is don’t have limits! Let your brain run free! Have the courage to Dream and Dream Big! God has given you one chance to be on this earth, so I say use what He has given you to bring Him the most glory. That doesn’t necessarily mean that you have to be president. Maybe you want to be the best parent in the world. That’s awesome, and should be in everyone’s list of Dreams. I’m just saying Dream Big, and do your best to achieve those Dreams!

I have a lot of online clients that I train, and I write their programs. I have hundreds of athletes and adults that I work with at MashElite. I tell them all to Dream Big! Don’t set limits because those limits will definitely become the ceiling! Next week we will talk about writing your dreams down and formulating a plan.

If you have any questions about this, online training, or training at MashElite, email me at:


We have a lot of new Level I “Learn 2 Lift” Seminars coming up, so for that and more information, go to:


Start Your Own Strength Business Part I


On Weightlifting Talk we are constantly preaching “love your life or change it”. My co-host Jon North and I have a little different view on how quick or when to make the change, but we both agree to change it. My other co-host Ryan Grady and I agree that the change needs to be thought out and planned. I get a lot of emails and messages from people wanting to change their lives. I always answer them with a question, “If money didn’t matter, what would you do with your life? What is your wildest dream?” Most of our listeners and most of my MashEliters out their respond by saying, “Open my own gym!” Drew and I have been blessed with an awesome group at Mash Elite Performance. These people are without a doubt our family, and some of them have been there from the start. We started in 2008 within a gym in Advance, NC training athletes and adults. We then rented a 400 square foot section out of the back of the gym, but we quickly out grew the gym all together. We then moved to a 2000 Square foot section of a strip mall right beside of the gym. Now a lot of people might say that I am competing with the gym, but neither one of us look at it like that. We are two totally different facilities. The people that come to me are not the type of people that are going to pay $30/month to ride a treadmill, and there people aren’t going to pay $240+ to get jacked by me. We work well with each other. Now we are in a 4000 square foot facility still in the same shopping center, and we just put in a bid for 2000 square feet more. That will be a total of 6000 square feet, and all the while in a small town in North Carolina. Now we have Athletic Development, Smashed Crossfit, Adult Weightlifting, Small Group Training, Personal Training, Kung Fu, Training for Warriors, and a Smoothie Bar with a Pro-Shop. We also have a website with a store providing T-Shirts, supplements, and educational DVDs at www.MashElitePerformance.com, perform seminars throughout the US called Learn 2 Lift, provide on-line training, Personal Training via Skype or FaceTime, and perform consultations via telephone. I tell you all of this not to brag, but to let you know what I am going to be teaching in this weekly blog. I am also going to start seminars teaching people how to start their own business if you are interested in one email me at Travis.Mash@MashElitePerformance.com.

In Part I we are going to discuss picking out your location. I have to say that starting in a local gym really helped me build a base of MashEliters, and it gave me access to several perspective clients. It also gave me access to hundreds of parents with children that needed my services. At the time my specialty was athletes and adults that liked training like athletes. I built my business within a business, and it saved thousands of dollars. Most people open a facility, and then they market in hopes of building a business big enough to support their overhead and one day pays them a salary. I opened my business with a steady income of at least $10000 per month, and that really helped ease the pains of opening a new business. I recommend shopping the gyms in your area. The bigger franchise gyms are really hard to cut a deal with, and they want to kill their trainers with a 40/60 split in their favor. That’s ridiculous! The smaller locations are friendlier with trainers, and if you can find a gym that will let you pay a small rent to train your clients, take it. I recommend looking for a $200-600 per month range. If you charge properly, that will be easy to make. I’ll go over what to charge in a later edition. Another big concern should be the area that you the gym is located. I definitely believe in location, location, location! When you are getting started, nobody knows your name. After you are established, you can move almost anywhere, and your loyal clients will follow. If you do move, just look for a location within a 3 mile radius out of respect for your people.

If you can’t find a deal like this, I recommend being very patient in choosing the right location for starting your own gym. I would try to keep the rent as close to $1000 per month as possible because you are going to have several expected and unexpected costs involved which means if you charge $200/person, you will need at least five to just pay for your lease. Remember you are going to have electricity, water, upkeep, insurance, taxes, etc. Try to find an area that is visible as possible, but more importantly in an area that has the median income that will support your business. Once you sign your deal hit the streets and get to know everyone in the community. If you are not into marketing, then I suggest working for someone because marketing is what it takes. Throw free seminars, hit the social media, and absolutely blitz your name all over the place. Your goal should be to have everyone in the area know your name and business. I will go over marketing next time because if you don’t get people in your location, equipment, layout, or programming doesn’t matter.

This is my new passion, so if anyone wants to know more about a “Open your own gym” seminar, email me at:


For More information about Mash Elite, go to:


Being Thankful


I am sitting here at Kure Beach, NC with my amazing wife and daughter. I am staring out over the Atlantic, and I am reminded just how blessed that I am. Right now I have the freedom to take a vacation, sit on the front porch, and to let my imagination run wild as I glare out over the ocean. I have a wife that amazes me daily. I have a daughter that will still give me kissed on the cheek and hold my hand. I have a job that allows me to help people reach their fitness and athletic goals. I am a part of a podcast (Weightlifting Talk on Spreaker.com) that is changing lives. I get to work with the absolute best in my industry: Chad Wesley Smith from Juggernaut Strength, Greg Everett from Catalyst Athletics, Jon North from The Attitude Nation, Donnie Shankle, Zach Even-Esh, and the list goes on and on. I have a mother and in-laws that love Drew and me to the end. I have the best church, and a savior that died for me. I say all of this to make a point.

I am constantly telling people to set goals, commit, and to forge ahead in the process of reaching the goals, but there is more to the equation. Don’t forget to be thankful and content with what God has already given you. Wise people will tell you that it is the journey and not the end that is awesome. These people are so right! Jon talks about the time when him and Jess lived in their Dodge Neon, so that they could train full-time. I remember being almost homeless, but these times in my life seem to be wrapped with happiness. Possibilities seem endless! The small things in life then appear wonderful like a DVD and Pizza on a Saturday night.

Having big goals is a great thing, but remember to find happiness along the journey. Results are ultimately left up to God, so work hard, be smart, be committed, and enjoy what God has already given you. Right now I am so thankful to be at the ocean with my daughter and wife. I am also thankful for some time to read, to dream, and to make plans to bring even more to my MashElite Family. I know that they all dread when I have too much time to read and think because that normally means new workouts and exercises. This time they are probably right!

For more information go to:


or email me at:



Online Programming with a FaceTime or Skype Twist!


I just wanted to say how excited I am about my new online training via Skype or FaceTime. I have been doing Online Programming for years now, but I have always wanted a way to actually train my online MashEliters. Now I can! Ilene Winters is one of my online athletes, and she was my first to be trained via FaceTime. I have for years analyzed videos, but it works so much better to correct the athlete during the session. Now I can! Whether it is snatch, clean & jerk, squat, bench, deadlift, jumping mechanics, or sprinting mechanics, now I can coach the whole world.

There is something so fun to be able to help thousands throughout the US. I could even help Australians, English, or anyone. I love the Internet! Now I can really affect lives!

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The American Dream


​The other day I was at MashElite talking with one of our new athletes, Evan Bermudez. I always get a kick out of knowing all about my kids because I think that it is important to get inside your athletes to see what makes them tick. Little did I know that Evan would tell me a story that is worthy of a movie and book deal. When Evan was finished with his story, I realized that I had just heard a story describing the American Dream.

​Evan’s grandfather moved to America from Nicaragua at the age of 13. He had $20 in his pocket, and he realized that he had to kick butt or starve. He read the dictionary to understand the American language better than Americans. He studied harder than any of his classmates and was accepted into Stanford University. He put himself through college and then medical school. Now Evan’s grandfather is a successful Neurologist in Miami, FL. Unreal!!!

​I sit around and listen to Americans complain about why they are not happy, or why they don’t have the job that they want. My answer is put yourself in the shoes of an immigrant. You can’t fail, or you and your family will starve. Get off your butt and quit blaming everyone else for your failure put one foot in front of the other and start living your life! I am going to give you all a tool to have a life that is happy, so get turn off the TV, shut your mouth, and read!

​First, I suggest figuring out what makes you happy. What would you do if money wasn’t an issue? I’m not quite as abrasive as my co-host on Weightlifting Talk, The Champ Jon North, so I am not saying to quit your job. Yet! I am saying just figure out your dream. Then start a plan! Figure out the steps necessary to obtaining the goal. I suggest looking at that dream like an immigrant meaning that failure isn’t a possibility. If you work a job without a formal education, and you want to be a doctor, then start taking classes. If you are taking steps toward your goal, you will be surprised how much better that you begin to feel. The more precise the plan is then the more likely you are to reaching your Dream.

​Next, you have to be committed! I mean all in Jack! Are you starting to see how life is so much like weightlifting? If I want to go to the Olympics, then I have to have a plan. Then a weightlifter has to be unbelievably committed like a Jon North or Donnie Shankle. Are you willing to sleep in a chair because a bed hurts your back? Are you willing to not have a cell phone because you don’t want distractions? Evan’s grandfather was willing to do all of this and more. Nothing makes me madder than a lazy, non-working American complaining about migrant workers. Those jobs are available to anyone, but most Americans are too lazy to work them, or they think that they should be paid more. Look we were all told in school that if we didn’t go to college or develop a trade, then we would be left to the mercy of the business owner. My point is that if you didn’t take the time to become valuable then start working, but start working towards becoming valuable.

​My last piece of advice is to stay the course. Be patient! Stay committed! A person with a plan is unstoppable. I am blessed by my God to have the ability to be doing exactly what I love. I get to help people daily to get healthier. I also get to help people with direction in their life, and more importantly I get to share my love of Christ with others. Spend your life taking the gifts that God has given you, and set an example of greatness for the rest of the world. Then use your place in life to help others nothing is more fulfilling. I promise! Last use your relationships to Glorify God at least that is my prayer for my life. Jon is right when he says, “Love your life or change it!” I just say to have a plan to assure the change!

If you have any questions for me email me at:


Or check out my website at



Champion powerlifter and world-class weightlifting coach Travis Mash shares his powerful neural activation technique - proven to instantly increase your strength as well as lead to more long-term gains.

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