Lessons for Success with Bert Sorin of Sorinex – The Barbell Life 333

If you know about strength, you’ve heard of Sorinex.

And on today’s podcast, we talk to the man behind the madness – the president of Sorinex, Bert Sorin.

One great thing about him is he’s the real deal when it comes to strength (a former collegiate thrower). He earned a lot of business because he would show up and lift right beside the guys he was selling equipment to.

And Bert has tons of great advice on life, growth, business – and even the dark side of success and lifting.

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LISTEN IN TO TODAY’S PODCAST AS WE TALK ABOUT:

  • The lesson from Michael Phelps – and why Travis wants all of his athletes to listen to this podcast
  • Joining the track team by accident?
  • Spotting “white spaces” in business
  • The legendary piece of equipment that Sorinex built – and the unseen challenges in designing and building equipment
  • When the weights become poisonous
  • and more…

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